Every spring, the business and tech worlds come together for Internet Week, a week-long festival that celebrates technology’s impact on business and culture. For four years, Internet Week NY (IWNY) has opened a small number of slots in its schedule to let the public vote for what they want to see on the stage.
This year, YOU can help us ‘Make the Stage’ at IWNY! To vote, you’ll need to create an Internet Week account (don’t worry - it only takes a minute). We’ve submitted two presentations:
Move Over Marketers; Consumers are Driving Your Brand: Social media is undoubtedly the most direct way to influence an audience but brands are taking the backseat as consumers gain share-of-voice. Consumer authority on brand content is skyrocketing - particularly amongst millennials. Consumers are driving how, when and where content is shared online; they’re the marketers of today. What does this mean for brands? Our CEO, Mark Josephson, will discuss how brands can work behind the scenes to steer these next-generation brand ambassadors, leveraging the trust and spotlight consumers have already built on social media to drive marketing strategy.
Content is the Web’s New Currency: Knowing what your content does as soon as you put it out into the open web is like money in the bank. In this presentation, our CEO Mark Josephson will discuss how marketers can look at the open web as a nearly endless source of audience intelligence. How your content is received and what people do with it used to be an open question, but now the technology exists to collect information in real-time so marketing teams can attack opportunities, increase efficiency and engage directly with previously undiscovered audiences.