May 2012
1 post
Time Is On Your Side
Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities. Bitly links are shared across all social networking services, giving us a unique viewpoint on how these networks differ. We track metrics like the main type of content being shared on a network, the geographic...
May 8th
197 notes
April 2012
1 post
Race, Guns and Attention
On February 26th, Trayvon Martin was shot by George Zimmerman in Sanford, FL. Martin, 17, was walking home after purchasing a snack from a local convenience store.  Recently, Bitly collaborated with Bloomberg Businessweek on a visualization showing how the media’s coverage of the shooting went from local to national. We explored how various responses to the event (the release of the 911...
Apr 27th
6 notes
March 2012
3 posts
The Media Map: Who's Reading What And Where →
Did you know that The Onion is disproportionately popular in New Mexico? bitly’s data science team had the pleasure of working with Forbes to make a map of which publications are popular in which US States. The results may surprise you!
Mar 30th
24 notes
Sharing interesting stuff with bitly!
Ever wonder how many URLs we shorten per day? The answer is roughly 80 million (and growing). That amounts to a whole bunch of interesting links being shared across the web. Interesting content is exchanged between strangers, acquaintances, and close friends through bitly every day. And in the future, we want to make it easier for you to share links with whoever you want. Until then, we’re going...
Mar 20th
1 note
What’s a true click? Humans vs. bots.
A common question we get from bitly users is, “Why are my bitly click counts different from those reported by other platforms?”  Click counts can appear to be substantially higher when bots, crawlers and other automated systems are included in “click” counts. These systems are both ubiquitous and largely invisible on the web, and can account for the majority of click-like events on some links....
Mar 12th
1 note
February 2012
1 post
7 tags
Device Usage on the Social Web
We use our phones differently than our laptops, and our tablets differently than our gaming devices. We decided to take a deep look into the bitly data to figure out exactly how differently, and we found some surprises! We analyzed the bitly data for the entire year of 2011 to understand how people use different hardware devices, and how this changes the way that people consume information. We...
Feb 1st
36 notes
January 2012
1 post
4 tags
SOPA and PIPA on the social web - right now!
The social web is exploding with SOPA and PIPA related content today! We’re seeing nearly ten clicks per second on the Electronic Frontier Foundation’s “Stop the Internet Blacklist Legislation”, over two clicks per second on SOPA related web pages, and almost 1 click a second on PIPA related web pages.   The top few most popular pages, of over the 12400 current URLs we’re seeing people share on...
Jan 18th
14 notes
December 2011
3 posts
bitly in 2011
From Kim’s short-lived marriage to the earthquake up and down the east coast of the US, more data resonated through the social web this year than ever before. actual real human clicks on bitly links (by day) in 2011 World events reshaped the geography of the Internet, such that we saw 392 times the number of clicks on Egyptian (.eg) URLs in 2011 than in 2010. The number of new social...
Dec 30th
16 notes
'Tis the Season for Movies (and Data)!
As we approach the peak of holiday movie season, we’re curious to see which of this year’s films will be break-out hits. With the help of our new reputation monitoring service, we can use bitly data to see which movies people are talking about, as these conversations unfold. By entering relevant search terms (in this case: the titles of the films themselves, and other keywords such as...
Dec 14th
4 notes
How Science Lovers see the Internet
This month we collaborated with our friends at Scientific American to produce a visualization of how people who read about science see the internet (hint: there are a few surprises!) You can pick up the December issue to see it in glorious print on the last page of the magazine, or click through below to play with the interactive visualization.
Dec 6th
2 notes
November 2011
2 posts
7 tags
Do kittens really rule the Internet?
  We long ago crowned cats the kings of the internet, but is   that really the case? What data supports their reign?   And, with Thanksgiving approaching, might the turkey be   competitive?   We went deep into the bitly data to discover which   animals really rule the internet, and the answer might   surprise you: While cats have a respectable lead, the winner is clear — dogs are...
Nov 23rd
13 notes
bitly and Verisign
One of our investors brought his teenage daughter by the office the other day. She was puzzled. “Bitly has an office?” she asked her father. “I thought it was, you know, just part of the Internet.” We took that as a great compliment — over the last three years, bitly links really have become a ubiquitous part of the web.  A recent Microsoft Research report even claims that short links can...
Nov 3rd
9 notes
October 2011
1 post
We See into the Future
bitly sees the future! Not in a time-travel, causality-breaking way, of course. bitly sees the future by knowing what is popular and exciting on the internet before anyone else does. Scientifically-minded purists will argue that we only know the present. Fair enough.  Yet we can see much of the future by understanding the present while others are still catching up with the past. bitly has been...
Oct 14th
13 notes
September 2011
1 post
4 tags
You just shared a link. How long will people pay...
How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share. Let’s take a look at one particular story - Baby otter befriended by orphaned kittens - which was first shared by StylistMagazine on Facebook on Tuesday...
Sep 6th
117 notes
August 2011
3 posts
bitly Has an iOS 5 SDK!
As you may have heard, the forthcoming fifth version of Apple’s iOS has some very cool share-to-Twitter functionality baked directly into the operating system. We have been hard at work on an SDK that will allow iOS applications to automatically use branded bitly short links with this functionality. (For example, news.me shares to Twitter with on.news.me branded links.) Our SDK also supports...
Aug 24th
6 notes
bitly Acquires Twitterfeed
For years now, we’ve worked closely with our friends at Twitterfeed to enhance their social media publishing tools with branded short links and realtime data. Today, we are excited to announce that we have acquired Twitterfeed, and to welcome both Twitterfeed and its users to the bitly family. The publishing workflow provided by Twitterfeed constitutes a core part of the bitly ecosystem. Along...
Aug 9th
11 notes
Some Hacks from the 1.USA.gov Hackathon!
Many thanks to everyone who came out to our 1.USA.gov hackathon! It was great to see so many friendly hackers and open data enthusiasts collaborating and sharing ideas (and devouring 11 pizzas in about as many minutes). Our friends at USA.gov posted a summary of the hacks created at all four nationwide hackathons, including an awesome visualization of NASA’s popularity worldwide created...
Aug 8th
7 notes
July 2011
5 posts
Our Data Could Be Your Life
Do you know exactly what you were reading 10 years ago this very moment? 10 years from now, you may. The data we create is a living archive of our interests and intentions, and we’re creating more of it every day — a staggering 1.2 zettabytes last year alone. At bitly, we are always looking to learn from our data, and we are thrilled that a particularly interesting set of bitly data is...
Jul 26th
13 notes
Where does your traffic really come from?
Lately there’s been a lot of discussion of the relevance of referrers as a way of discovering the source of traffic to a site. At bitly, we see billions of clicks per month on across multiple platforms, instant messages, emails and mobile text messages. This gives us a unique window onto the way people share social objects, and we see how they propagate through human networks and across the...
Jul 18th
4 notes
Visualizing The NASA Shuttle Launch with Public...
A couple weeks ago, we announced a fantabulous 1.USA.gov open data hack day to be held on Friday July 29th. Since then, our data team has been playing with the clickstream data for the 1.USA.gov project, which has been publicly mirrored on the usa.gov site. Here’s a nifty visualization of click traffic to 1.USA.gov links on July 8th, the day of the last manned NASA space shuttle launch: ...
Jul 14th
8 notes
Log In to bitly With Your Twitter/Facebook...
You can now log in to bitly using your Twitter or Facebook account! Just head over to bitly.com and select “Sign in with Twitter” or “Sign in with Facebook.” If you already have a bitly account, you’ll be able to link your Twitter/Facebook account for single-click sign-on. If you do not have a bitly account, we’ll make one for you! If you have any additional...
Jul 7th
4 notes
Finding Truth in bitly Data
We are constantly in awe of the insights that can be drawn from big data. Often what we instinctually believe to be true turns out to be incorrect. A few weeks ago, two members of our data team (Hilary and Brian) made a wager about what time of day sees the most iPad usage. (Brian won.)   A weeks worth of log files and thirty minutes on a Hadoop cluster later, we had our answer. The iPad was...
Jul 6th
2 notes
June 2011
3 posts
1.USA.gov Open Data and Hack Day Friday, July...
Back in March, the USA.gov team announced a partnership with bitly to shorten content hosted on .gov and .mil domains to 1.USA.gov URLs. Today, we are thrilled to announce that we will be joining USA.gov, Measured Voice and SimpleGeo to host a 1.USA.gov hack day in New York, Washington D.C., San Diego and San Francisco on Friday, July 29th. Interested hackers will have lots of fun data to...
Jun 29th
3 notes
Break it down! See which links drove your...
You can now use your bitly analytics dashboard to see *which* links contributed to your overall daily and hourly click counts! Just click on the bar corresponding to the number of clicks on a particular day or hour, and we’ll unroll a list of the links that contributed to that number, handily sorted by popularity. For more information about the platforms, referring sites and countries that...
Jun 20th
bitly Pro is now... bitly!
Since launching in December of 2009, our bitly Pro whitelabel service has grown to power over 10,000 custom short domains, including but by no means limited to gat.es (The Gates Foundation), diddy.it, (Diddy), dalaila.ma (His Holiness the Dalai Lama), and cart.mn (South Park Studios). To make our whitelabel service available to as many of our users as possible, we are not only bringing bitly Pro...
Jun 15th
51 notes
May 2011
1 post
new CEO
bitly was started @betaworks almost three years ago, and in that time it has grown from a project into a business.   The site is a big site, the API is one of the largest on the web, there are thousands of white label partners using bitly, billions of links created, and billions of clicks on those links every month.     About 8 weeks ago we announced the arrival of MRoth from Flickr, now we are...
May 16th
4 notes
April 2011
1 post
News.me is available now!
We are very excited to announce that News.me - a new social news reader for the iPad powered by bitly - is now available in the iTunes app store. You can read more about News.me on bitly CEO John Borthwick’s blog here, and you can download the app directly from the iTunes store here. If you do not have an iPad, you can sign up for a daily, personalized bitly-powered email news digest at...
Apr 21st
15 notes
March 2011
2 posts
bitly's Got a Brand New Mobile Site!
Hey look, it’s a desk covered in mobile devices! What makes these mobile devices different from all other mobile devices? They are all running the brand new cross-platform bitly mobile site, which we are extremely stoked to share with you today. Just pick up your favorite (smart)phone or tablet, navigate over to bit.ly, j.mp or bitly.com, and behold the newness. What can you do on the...
Mar 18th
33 notes
In Which We Welcome Matthew Rothenberg to the...
The last couple months have been exceptionally busy for us here at bitly. We’ve been rolling out a bunch of new features, and we have a ton more new stuff in the pipeline. (We’ll be showcasing some of the new awesomeness on this very blog.) We are buzzing with small improvements and big ideas, and we look forward to providing you with even more ways to create, share and explore bitly...
Mar 16th
3 notes
February 2011
2 posts
Network Issues Affecting Some Comcast Customers
We are receiving reports that a small number of Comcast customers have been experiencing general Internet connectivity problems. We continue to see normal levels of traffic at bit.ly, and our systems continue to function normally. You can always stay up to date on the status of our service by visiting our public status page at http://status.bit.ly. We will keep you posted as we hear more about...
Feb 24th
Jimmy Fallon Introduces Rap Crew Odd Future with a...
As reported by Mashable, Jimmy Fallon introduced rap crew Odd Future’s epic Wednesday night performance with an LP-sized QR code in hand. Odd Future’s record label XL Recordings used bitly’s automatic QR code generation to set up this code, which redirects to Odd Future’s website when scanned by a mobile device. As always, you can track any bit.ly link by appending a +...
Feb 18th
13 notes
January 2011
1 post
The hack.a.bit Hackathon Goes Bicoastal for...
We have teamed up with our friends at Klout to host the first bicoastal hack.a.bit hackathon on Wednesday, February 2nd at 6pm ET/3pm PT, aka Groundhacks Day! The event will take place at both bit.ly HQ in New York (the site of all previous hack.a.bit hackathons) and Klout’s fabulous new space in San Francisco, and we will be converging on the interwebs via Skype and the hackabit party...
Jan 26th
2 notes
December 2010
2 posts
Stop! Collaborate and Bundle.
Happy holidays from bit.ly! As you may have noticed, we’re celebrating the season with some some festive winter decorations. We are also celebrating the tens of thousands of bit.ly bundles that our users have created since we launched this feature one month ago today. The Guardian made a bundle of worldwide Wikileaks coverage, NASA made a bundle of Falcon 9 Rocket photos, ThinkGeek made a...
Dec 15th
7 notes
Announcing The Winners Of The bit.ly API Contest!
…. aaaand so ends the second bit.ly API Contest! Once again, we were floored by the range and depth of the submissions we received. Thanks to everyone who submitted, and special thanks to everyone who came to one of our hackabit hackathons and/or gave us feedback about our API. Without further ado…. 1st Prize (MakerBot Thing-O-Matic 3D Printer): * bit.ly news (http://bit.ly/fvM96H) -...
Dec 2nd
6 notes
November 2010
3 posts
Meet The Bundles!
Since we launched bit.ly Bundles on Monday evening, our users have created over 14,000 bundles of bit.ly links! We’ve seen bundles of recipes, bundles of Complexity Dilberts, bundles of news, bundles of design, bundles of music, bundles of photos, bundles of fonts, bundles of domain name registrars, bundles of BBC, bundles of bundles, and bundles more. We’ll be sharing some of our...
Nov 17th
4 notes
Introducing bit.ly Bundles!
We are thrilled to announce the launch of bit.ly bundles, a new way of sharing multiple links with a single bit.ly short URL. You can start bundling links right away!  Just head over to bit.ly, shorten some links and then hit the “Bundle” button. Every link you add to a bundle will include a rich media preview (courtesy of our friends at embed.ly) and a bit.ly click count,...
Nov 15th
16 notes
The bit.ly API Contest Ends in Two Weeks!
In two weeks’ time, our pufferfish overlords will begin selecting the winners of our fabulous API contest.  You have until midnight on Wednesday, November 17th to read up on our API, build something awesome, and tell us about it at contest@bit.ly. If you are in the New York area, you can swing by our hackabit hackathon to wrap up your project and behold the grand-prize MakerBot...
Nov 3rd
2 notes
October 2010
2 posts
It's a bit.ly API Contest!
When we held our last API contest back in January of 2009, we were thoroughly impressed by the clever, inventive and generally rad submissions we received. Since then, we’ve added loads of new features and endpoints to our API, including some user-level OAuth endpoints we wrote about here. Sooooooooo… we’ll be officially kicking off another bit.ly API contest at the next...
Oct 13th
6 notes
bit.ly Series B
We are excited to announce that bit.ly has completed Series B funding. The Series B was led by RRE Ventures, and General Partner Eric Wiesen will be joining the bit.ly board. It’s been an amazing two and a half years since the founding of bit.ly. In 2008, bit.ly emerged as the dominant platform for shortening links in the social web. In 2009, bit.ly grew like crazy and started offering more...
Oct 7th
4 notes
Trending Links API, OAuth 2 Support
We are pleased to announce some new user-level metrics features in our API, making it even easier for developers to provide bit.ly users with realtime feedback about their trending bit.ly links. We are currently using the new /v3/user/realtime_links API endpoint in our Chrome Extension to notify bit.ly users about their “Trending Bits.” This feature provides a popup notification...
Oct 1st
5 notes
September 2010
3 posts
The hack.a.bit Hackathon Returns This Wednesday
This Wednesday September 15th at 6pm, we will open the doors to our New York office for our third monthly hackabit hackathon! Our first two hackathons spawned lines upon lines of JavaScript, Python, C, Haskell, R, and many other delightful languages.  A Wikileaks data visualization project from last month’s hackabit ii even got a shout-out in the New York Times bits blog. This...
Sep 13th
1 note
bit.ly and Link Wrapping
Following this week’s OAuth and apps announcements, some of our users have inquired about how bit.ly will work with Twitter’s new link-wrapping service. Link-wrapping will enable Twitter to collect traffic data and block spam, but it will not interfere with bit.ly analytics, bit.ly Pro custom domains, or bit.ly Enterprise usage — you will be able to shorten, share and track links with bit.ly...
Sep 3rd
10 notes
August 2010
3 posts
Introducing @clickabit
bit.ly has a lot of data, and we are always learning interesting and unexpected things from it.  For example: approximately .05% of URLs shared through bit.ly include content about cheeseburgers. (An inclusive search for cheeseburgers and “cheezburgers” raises this figure to .07%.) By contrast, roughly .01% of URLs shared through bit.ly include content about automobiles. We’re currently hard at...
Aug 27th
3 notes
More Tips for Using bit.ly with Publishing Tools
As promised, we have put together some additional tips for using bit.ly with a number of popular cut-and-paste sharing buttons and widgets including the Twitter Tweet Button. Please visit our guide to Third-Party Tools For Publishers. This page includes working examples and code snippets for the most popular sharing tools. For smaller publishers who cannot cache links on their backend, we are...
Aug 24th
9 notes
Using bit.ly with Twitter’s Tweet Button
This afternoon, Twitter added its “Tweet Button” to the ranks of online content-sharing tools. Tech Crunch has been using the Tweet Button to share links with its custom bit.ly short domain tcrn.ch, and we wanted to pass along some tips for using bit.ly and the Tweet Button together. Publishers can use their bit.ly short URLs with the Tweet Button the same way they have done with...
Aug 13th
19 notes
July 2010
2 posts
Dashboard 2.0
This week, along with design updates to the bit.ly Pro site, we’re rolling out a brand-new analytics dashboard for our enterprise customers. The new enterprise dashboard lets publishers, marketers, e-commerce sites and personalities benchmark their social media efforts — the number of clicks they’ve driven to particular stories, products or promotions — against overall organic...
Jul 21st
18 notes
Celebrate 2 Years of bit.ly at our hack.a.bit...
Today, bit.ly celebrates two years of shortening, sharing and tracking URLs.  And since two years is the pizza and energy drinks anniversary, we are marking the occasion with a HACKATHON. Get ready to write code, eat pizza, drink caffeinated beverages, make friends, share ideas, and (maybe) fall in love all over again. What exactly is a hackathon?  Here’s how it works: just bring your...
Jul 8th
2 notes
June 2010
1 post
Welcome to bit.ly Pro
Today we’re excited to welcome a long list of new partners to bit.ly Pro. Thousands of brands and bloggers are now up and running on the service. Yahoo, MySpace, The Huffington Post, Politico, Pepsi, NPR, Scribd, Toys”R”Us, CSPAN, Dailymotion, IMDB, the New York Times, Bravo, Mozilla and Amazon are just a few of the great brands that have joined in the last few months. Search...
Jun 3rd
9 notes
May 2010
1 post
Introducing bit.ly, fugu edition
Today we’re rolling out a new release of the bit.ly website, designed to help you more easily shorten, share, and track your links.  The interface has been redesigned from the ground up to be easier to use, faster to load, and provide brand new features.  The new release (which we’ve been affectionately calling fugu) provides enhanced features for searching through your links, more...
May 3rd
23 notes
April 2010
1 post
bit.ly 1.3
We are on our way to Chirp and we are excited to meet many new and emerging companies and discuss bit.ly and the bit.ly API. Since the day we founded bit.ly, we’ve aimed to provide a simple service that does a few things very well — we believe the world of social distribution is offering a myriad of new ways that users, publishers and commerce providers can share and track content. bit.ly...
Apr 13th
13 notes