This was written for the Bitly blog by Vivin Williams, our VP of Product.
Our mission at Bitly is to empower marketers to make better decisions by providing insight into the connected world. We wake up everyday thinking of ways to help our users amplify their brand and drive deeper engagement with their audiences.
We are excited to launch Audience Data, the newest Bitly Brand Tools feature that provides marketers with a better understanding of the value of their social efforts.
In addition to the standard social engagement metrics that marketers already track, we now provide a view of the audiences brands are building as a result of social activity, across a brand’s owned and earned efforts.
A brand’s Bitly audience is composed of users who have clicked on the brand’s Bitlinks. This includes links:
Shared by the brand, whether it is on Facebook, Twitter, LinkedIn, any social platform, the brand’s website, or any other owned and paid media efforts, regardless of whether or not it points to content the brand owns.
Shared by other Bitly users anywhere across the internet that point to the brand’s owned content.
Brands can now use their audience to optimize marketing ROI and help tailor the right messages to a brand’s audience at the right time, as that audience moves from prospects to customers to advocates.
So, how can marketers take advantage of Audience Data?
Start encoding with Bitly today. By encoding with Bitly today, marketers are building the robust audience profiles that they can activate through the next set of Bitly tools.
What’s next for Bitly
Smart marketers know that the best marketing requires a deep, well-rounded understanding of a user, and the importance of using social media to reach and grow an audience.
Over the coming weeks, we will be rolling out additional tools for brands and publishers that will enable the ownership of audiences and the delivery of targeted messaging across all channels (Owned, Earned or Paid) and platforms (Social Media, Web or Mobile). By encoding Bitlinks now, marketers ensure they will have a robust audience to target in the future.
If you’re interested in learning more about Bitly Audience Data or how Bitly can help your brand unleash the power of the link, visit bitly.is/BuildingAudience. If you’re an existing Bitly Brand Tools customer, contact your Customer Success manager to learn more.