Smart marketers know it’s extremely important to QA test all digital marketing efforts. Since the majority of digital marketing is either customer or prospect facing, it’s essential that all your marketing efforts look their best and function properly. We asked our lead quality assurance engineer, Sammy Shaar, for three items all marketers should be sure to check before launching a new campaign.
Before anything goes live, make sure everything is functioning correctly. Check all the channels that your audience uses the most and the channels that are the most valuable to the company. For example, when QA testing your forms, make sure the customer conversion flow - or how you are capturing a prospect’s information - is working properly. Repeat the functionality check for any additional processes.
Be sure to read through all the copy and check for any grammar, punctuation or spelling mistakes. All the messaging for your digital marketing efforts should be clear and consistent with your brand. You wouldn’t want to lose leads or turn off prospects because of confusing or incorrect copy.
Check to be sure that everything is working properly across the board. When QA testing for experience, check that everything is displaying properly across all devices, browsers and email clients. Consistency in experience is important, so ensure that user experience is the same no matter how your prospect or customer interacts with your marketing efforts.