A few weeks ago on the bit.ly blog, we commented on our appreciation for short, concise domain names. While the bit.ly domain is almost as short as it gets, for some people, every character counts. With that in mind, today we’re announcing j.mp, powered by the bit.ly platform.
j.mp has the same short URLs, metrics, history, user accounts (you’ll have to login again, but your bit.ly accounts will carry over), and customization you’ve come to enjoy on bit.ly, all on a short, memorable domain. In fact, any bit.ly URL also works as a j.mp URL.
You’re welcome to continue to use bit.ly, as it’s not going anywhere. But if you desperately need those two additional free characters in order to make your point, feel free to use j.mp instead.3 years ago