Welcome to the new bitly!

bitly has long been the home to important content you share across the web. In fact, with more than 25 billion links saved since 2008, we see bitly as a growing, vibrant neighborhood. We want this to be the single best place for you to save and share your links and to discover interesting things from your friends and the entire web.

What you see here today is the new bitly! We’ve been hard at work adding features that make it easier and faster to find and share interesting stuff. Special thanks to the hundreds of users who helped us through all our rounds of testing.

All of your favorite bitly features are here, with a fresh coat of paint and some exciting renovations. Things have moved around a bit, so if you’re looking for something specific, check our knowledge base for directions.

So what’s new? Now you can…

  • Easily save, share and discover links — they’re called bitmarks, like bookmarks.
  • Instantly search your saved bitmarks.
  • Curate groups of bitmarks into bundles and collaborate on bundles with friends.
  • Make any bitmark or bundle private or public.
  • See what friends are sharing across multiple social networks, all in one place.
  • Save and share links from anywhere with our new bitmarklet, Chrome extension and iPhone app.

It doesn’t stop here. We have big plans for bitly, and we want to build this neighborhood with our community. So get in there, start bitmarking and please tell us what you think!

Looking for a guided tour of the new bitly? Read on.

Introducing bitmarks

So, what are bitmarks? It’s a better name for bookmarks. Bitmarks are the interesting links you collect across the web — a hard to find recipe, an article, an awesomely hysterical video. It’s anything that you find and want to save and maybe even want to easily share. You can organize them into bundles based on a theme or share them with your friends via Facebook, Twitter, and email. You decide whether each bitmark gets published to your public profile or saved privately, so that only you can see it.

Your profile and privacy

We’ve enhanced the public profile view to give you more control. Private links are for your eyes only - private bundles too! We’ve also polished up the design and hope that as a result, your profile becomes more representative of you.

You can set the default privacy for new bitmarks in your settings page and determine which of your social network accounts are publicly associated with you as well.

Social Integration and Easy Sharing

As before, bitly is tightly integrated with Facebook and Twitter — you can even log in to bitly with your Facebook or Twitter account. This integration lets you quickly and easily share your links to Facebook and Twitter. The super simple sharing feature also allows you to send any link (with a note — up to you!) via email.

What’s really fun is that you can now discover bitmarks your friends are sharing through your new network view. Your network view surfaces the bitmarks your friends on Facebook and the people you follow on Twitter are saving publicly through bitly. Go to your settings to connect your social accounts and watch as your network fills up with interesting content from around the web.


Oh yes, bundles! Since we launched it way back in 2010, bitly bundles have been a great lightweight way to curate topical or related collections of links. What many people don’t know is that you can invite people to collaborate and edit a bundle with you. If you want to privately bundle your bitmarks to keep them organized, our new privacy settings can be applied to bundles, too!

We’ve made collaborative bundles a lot friendlier and more interactive. You can now see exactly which curator added which bitmark, and you can leave comments not just on the bundle itself, but on individual bitmarks within the bundle.  As with individual bitmarks, bundles can be easily shared to Twitter, Facebook, and email.

Speed matters

Sure, there will always be people who dedicate the time to meticulously categorize all their bookmarks. But what if, like most of us, you don’t have time for that? We decided to make realtime search a core part of the new bitly experience. As you type in the search box above your bitmarks, we give you instant results based on the URL, title, and notes.

…What’s that you say? You use the Dewey Decimal System to organize the magazines on your nightstand? Fear not, if you want to manually categorize, you should feel right at home with the lightweight “hashtagging” in the notes field. Any word with a #symbol will be special - clicking it will show you other bitmarks sharing that same tag. Fancy.

Your bitmarks, safe and available everywhere you are

We’re excited to announce that we also have a brand-new Chrome extension, bookmarklet (we call it the bitmarklet), and our first ever iPhone app ready to go for this launch. This ensures your experience is consistent wherever you are using bitly. Our new iPhone app allows you to save, view and share your bitmarks while on the go.


We are also firm believers in giving you full control over your data. Starting today, all bitmarking functionality is available via our open API. We can’t wait to see what you build. You can find out all about it, and start registering your own bitly applications, on our new developer site at dev.bitly.com.

Take a look around, kick the tires and let us know what you think. This is a big launch for us, and moving forward we’ll be making fast, incremental improvements based on your feedback. This is just the beginning. We can’t wait to hear from you!