from bitly labs: say hello to realtime

We’re extremely proud to share realtime as our latest bitly labs project.

bitly labs is a space for us to showcase experimental applications and product ideas. You can expect frequent updates, changes, and entirely new things to appear under this label.

Realtime is an attention ranking engine, offering the power to navigate through the stories that the world is paying attention to right now.

Realtime allows you to filter attention by location, network, language, and topic. Want to see all stories about food being clicked on from Facebook? All of the stories about coffee? Easy. Stories only remain in the system as long as they are actively receiving attention.

There’s a bunch of fun technology under the hood. We fetch the content of every link saved or shared through bitly, analyze that content, then build models of human attention by analyzing the click distributions to the stories we see (at the phrase, URL, and story levels). The realtime interface provides you with the tools to navigate the stream of attention to these stories, and calculates the ranking at the moment that you make a request, so you’re always seeing the freshest content.

If this sounds like fun to you, join us on and request access with your bitly account. We’ll be letting in our first users starting immediately, and we can’t wait to hear what you think!