Be unique with a custom short domain

We love our bitly links, but some people may find they’d like to add a bit more personality to their shortlinks. This is possible with a custom short domain, which takes the place of ‘’ or ‘’ in a shortened URL. If you were to use ‘’ as a custom domain, instead of appearing like this:

your links would appear like this:

A custom short domain allows you to add your own personal touch to each bitly link you share. Lots of people are already using custom short domains with bitly to share their content every day.

Birchbox on facebook: (

Ellen DeGeneres on twitter: (


NASA on twitter: (


Each bitly account can have one custom short domain. It’s free to set up; you just have to own the domain. Interested in getting started? Here are a few tips:

  • Pick a domain or subdomain that is 15 characters or less, including periods.
  • Need to purchase a domain? We recommend using  or 101domain.
  • Remember that your domain can only be used to shorten links with bitly.
  • For all the technical help you need, read our step-by-step guide here.

Have any questions? You can always reach out to us on twitter, @bitly or send an email to support [at] Need a bitly account? Sign up here