Welcome to bitly: Billions and Billions Served

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The Web does not just connect machines, it connects people.” - Sir Tim Berners-Lee

Since January 2011 we’ve seen nearly 100 billion human clicks on bitly-powered links. Whether it’s the fascination with the russian meteor, Rand Paul’s filibuster, or the cutest of kittens, the social web surprises and gratifies us daily. We’re grateful for the trust and the opportunity to discover and learn about human behavior at the scale of human behavior, and we’re taking a moment to say “wow” before we get back to our regular programming.