About a year ago we first launched our Bitly labs project, Realtime. This attention ranking engine offers the power to navigate through the stories that the world is paying attention to at any given moment.
Realtime works by fetching the content of every link saved or shared through bitly. It analyzes that content, then builds models of human attention by analyzing the click distributions to the stories it sees (at the phrase, URL, and story levels). The Realtime interface provides the tools for you to navigate the stream of attention to these stories, and calculates the ranking at the moment that you make a request, so you’re always seeing the freshest content. It is also the foundation for our new real-time audience insights capabilities we made available to our enterprise clients. (Learn more here!)
One idea to keep in mind with Realtime is the idea of “bursting” stories. We’ve discovered that some content on the internet is always popular. For example, every day there are a dozen articles written about President Obama. But if Realtime was only a stream of Obama articles that wouldn’t be very interesting.
To make sure that different and interesting content is always displayed in Realtime we worked to find “bursting” content, or content topics that are getting considerably more attention than they normally do.
We thought it would be fun to take a look at Realtime over the past week, and share some of the big stories that were grabbing the attention of people across the internet. You can do this yourself at any time by visiting rt.ly.
To start off the Tuesday after Labor Day weekend the Xbox One was making headlines earlier this week for new apps that are being designed for the console launch in November. The VMA’s continued to make news days after the event with gossip about Taylor Swift.
Tuesday afternoon brought news of the ending of the hit HBO show True Blood, more Xbox One details, news that Jon Bon Jovi’s son is college football material and finally, some foreign policy news regarding John Kerry’s actions about Syria.
On Wednesday we learned that British Airways dealt with a customer support nightmare, Jay-Z sold his Nets ownership, Samsung Galaxy designed a smart watch, and James Cameron sang praises for the new blockbuster ‘Gravity.’
To fill our celebrity news for Thursday we saw Perez Hilton’s view of Angelina Jolie as a mom, read an Onion article celebrating the 50th anniversary of the lava map, and learned about an artist who created 30 different posters representing a different Star Trek episode. America’s actions toward Syria were also still in the news on Thursday afternoon.
On Friday morning there was buzz over the divorce details of Shellie and George Zimmerman, criticism of the new Princess Diana film starring Naomi Watts and news on how the US stock market was faring as the week comes to a close.
Realtime shares what content the internet is currently consuming at any time, which can be useful whether you’re keeping up with news, or trying to discover popular trends across the web. So give Realtime a try and let us know what you think. Have any questions? Email support at bitly.com or reach out on Twitter.3 months ago