This week, along with design updates to the bit.ly Pro site, we’re rolling out a brand-new analytics dashboard for our enterprise customers.
The new enterprise dashboard lets publishers, marketers, e-commerce sites and personalities benchmark their social media efforts — the number of clicks they’ve driven to particular stories, products or promotions — against overall organic user engagement. Think of it as an inside look into the sharing behaviors of a site’s users and advocates.
The editor of a newspaper might use the dashboard to discover which of his syndicated news stories are trending, and which are being shared across the Web. An e-commerce client can analyze which products are generating the most buzz across different real-time distribution channels. Marketers for brands and personalities can identify key influencers driving campaign traffic and recognize their efforts.
The social media team at The Onion — some of the sharpest and funniest folks online — use bit.ly data to better understand what stories are trending in real time. In this screen shot from Monday, the three most viral pieces on the site were “God Hinting at Retirement,” “Obama’s Fifth Gulf Coast Visit Really Helps a Lot,” and “Arizona High Schools to Now Teach Spanish Entirely in English”:
The dashboard allows publishers to look at different measures of viral success — the number of times a particular article has been shortened and shared, compared to the aggregate number of clicks it’s received. This view gives The Onion editors data about their most-clicked stories:
The Enterprise dashboard currently supports hourly and daily roll-ups (as you can see, The Best of God generated 3,112 clicks in the space of an hour). We’ll also have weekly and monthly metrics in the next few weeks, though you can get that data through our API or pubsub feed today.
Publishers can also access detailed location and referrer data. Here’s an example from PBS, which shares content across social media with the to.pbs.org short URL: