Bitly Launches Comprehensive Partner Certification Initiative
We’re thrilled to announce the Bitly Certified Partner Program, a new initiative that highlights platforms that integrate Bitly data and functionality while improving security to better help our customers control, measure and optimize the performance of their links.
The Bitly Certified Partner Program is designed to help marketers identify the best platforms that integrate with Bitly to ensure a consistent and secure experience. We’re excited to announce Buffer, Dynamic Signal, EveryoneSocial, IFTTT, Percolate, Spredfast and Sprinklr as our inaugural partners.
“Our clients love what Bitly does for their business and are consistently asking us for recommendations on strategic marketing solutions that integrate well with Bitly,” said Mark Josephson, our CEO. “We created the Bitly Certified Partner Program to ensure that our joint customers can safely and comfortably extend the value of their links and audience across all of their owned, earned and paid channels.”
“We’re excited to be an official Bitly Certified Partner. Beyond the obvious advantages of a massive data set and enterprise-grade link analytics, they make integration a breeze with excellent documentation and bullet-proof reliability,” said Noah Brier, CEO at Percolate.
Joining us to lead the Bitly Certified Partner Program is Jennifer Hanser, our senior director of strategy and partnerships. Jennifer will lead business development as well as other strategic initiatives in data licensing and platform partnerships.
Jennifer has spent her career working with industry and category-defining brands to leverage their assets and craft accretive partnerships. She brings more than a decade of experience in digital strategy, licensing and product development from roles at AOL, MLB Advanced Media and FIFA. Most recently, Jennifer was at SONY Music Entertainment, where she was responsible for precedent setting deal activity in the music industry.
The benefits of becoming a Bitly Certified Partner include participation in Bitly sales and marketing programs, as well as Bitly events, and early access to new Bitly products, services and more.
Interested in joining our new program? Existing partners and other technology providers can learn more about the certification process by visiting bitly.com/partners.
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