Updates to Our Privacy Policy

The space we operate in has changed a lot since we last updated our privacy policy three years ago. To make sure our privacy guidelines keep pace with best practices and stay aligned with our business goals, we are updating our privacy policy, taking effect on August 8, 2014.

It’s important to know that we are not changing our fundamental beliefs: we are not selling any Bitly customer data and we are not sharing or linking our data to any personally identifiable information. The changes to our privacy policy allow Bitly to provide companies with useful and actionable audience insights that they can use to more fully optimize their marketing strategy.

The highlights of the updates we made to our privacy policy are:

  • A more expansive explanation of the types of data we collect

  • How the data we collect will be shared and with whom  

  • The privacy policy includes a link to the Consumer Choice opt-out page on our website so that you can manage all of your browser opt out preferences

We are committed to keeping Bitly’s free services available to all users. It’s important to continue to offer the services our users love while still being able to grow as a business.

We also took the opportunity to update our Terms of Service to align with the changes outlined above.

If you have any questions about this, please feel free to reach out to support@bitly.com or your customer success manager. Thanks for your time and for using Bitly.