bitly blog

Meet our breakfast panelist, Dave Gustav of Bowery Boogie!

Wed, 15 May 2013 11:14:06 -0400

Five years ago, Dave Gustav would have never guessed that he would be the co-founder of Bowery Boogie, a hyperlocal entertainment, lifestyle, and local news site that is focused primarily on the Lower East Side neighborhood in Manhattan. Since then, he’s helped the blog grow from a simple Blogger site to the largest site dedicated to news and lifestyle of the neighborhood. Along the way he’s been invited to review concerts, plays, restaurant openings, and has even ended up in the background of a scene in HBO’s How to Make it in America.

Dave is one of the panelists at our upcoming bitly breakfast, where he’ll talk more about the opportunities he’s had working on Bowery Boogie and share advice with other bloggers interested building their community.

We had the chance to chat with Dave about Bowery Boogie, the value of starting a blog, and some of his favorite places on the Lower East Side.

How did Bowery Boogie get started?

I came in a few months after it started. The other cofounder, Elie Perler, lived on the Lower East Side. He was reading local news blogs and didn’t see coverage of his block or things happening along his commute to work, so he started a Blogger account. I grew up with Elie; we’ve known each other since we were 15 years old.

At some point a month or two into it, a story he wrote got linked to from The New York Times City Room blog. Elie had showed [the blog] to me, and when The New York Times linked to it, I said “hey man, we gotta step this thing up! We can’t have The New York Times linking to some basic thing. We have to actually build a site for this and turn it into something since there’s interest in it.”

What are some of your main responsibilities as co-founder of Bowery Boogie?

I handle most of the stuff that’s not editorial. Elie is editor in chief so he’s the one who oversees day-to-day content production.

I’m more involved with long-term strategy, branding, strategic partnerships, technology, and advertising. I’m kind of the product guy in the partnership. I also write articles, and provide a second pair of eyes with editing and proofreading.

How has the blog grown?

We still cover the bulk of the same content we started with which can be very focused, like if a traffic light is out on a street or a new pothole appears, but we’ve been expanding coverage in the past couple years to a wider area. For the past year or two, we’ve been doing more entertainment and lifestyle content. We used to mainly cover news and local politics.

Bowery Boogie is hyperlocal, do you think it’s important for a blog to have a targeted topic?

What it boils down to is a lot of the blogs we enjoy reading are ones that have personality and are also focused on a specific neighborhood. There are plenty of hyperlocal initiatives written by people covering news in a traditional media sense and a lot of that falls flat for me.

For us, its been important to have an identity. If you read the site long enough, you get a sense of who we are. We write about what we enjoy which ranges from the community news to a funny Beavis and Butthead clip on YouTube.

If you’re starting a blog, you definitely want to make sure you’re covering the core news stories, but you also want to cover things that interest you so you have fun doing it at the same time.

What is something exciting that has happened to you as a result of being part of Bowery Boogie?

We were invited to cover last year’s CBGB festival. Elie and I just happened to be 10 feet away from a stabbing that took place. I took out my iPhone and started taking some pictures as it was going down and that coverage is what blew everything up [for Bowery Boogie] last year. It ended up on NY1 on TV, in The New York Post and four or five other newspapers picked [the story] up since we had the exclusive photos and info.

Writing a blog gives you a lot of experience in things you never would’ve gotten into. You learn so much and you apply it to everything else that you do.

For anyone looking to make a career change or try something and see if they like it, a blog is an awesome way to test the waters. Five years ago, I never would’ve thought I’d be negotiating advertising deals and working out co-sponsorships because I helped start a blog.

Do you have a favorite place on the Lower East Side?

That’s a tough one. Meaning that it’s hard to narrow it down. The Lower East Side has such a rich history, people who come down here should appreciate it and not just see it as a nightlife hotspot. It has that tendency to become that weekend drinking location everybody flocks to, kinda like New Orleans in a sense, but there is a community and heritage and history behind it. With that said, 169 Bar and Welcome to the Johnson’s are great. Sadly, some of our favorites like Motor City and Max Fish are leaving. The Coleman Skate Park is also pretty great.

You can check out Dave’s bundle of links he created just for our bitly breakfast here.

Interested in hearing more from Dave? Come join us on May 31 at bitly HQ for a breakfast and panel discussion on what your blog can do for you. Featuring Jamila Rowser of Girl Gone Geek, Dave Gustav of Bowery Boogie, Hide Harashima of Dumbo NYC and Brandon Gorrell of Thought Catalog. Space is limited, so register here!

Meet our breakfast panelist, Jamila Rowser of Girl Gone Geek!

Thu, 09 May 2013 11:54:00 -0400

Jamila Rowser is pretty unique in the blogging world - she’s a comic-book-lover, anime enthusiast and self-proclaimed geek. Jamila is the one-woman army behind Girl Gone Geek, her blog where she talks about what she’s “obsessed with in the geek realm.” That can range from sci-fi and fantasy to anime to video games, and everything in-between.

Jamila’s one of the panelists for our upcoming bitly breakfast event, where she’ll talk more about her story and the opportunities and experiences that can come from starting a blog.

We had a chance to chat with Jamila about Girl Gone Geek, her community and how she feels as a girl in a “boys’ club.”

How did Girl Gone Geek get started?

I started Girl Gone Geek in May 2010 because none of my friends liked the same geek stuff I did. I wanted to talk about all the things I’m obsessed with that falls in the geek realm - comics, anime, sci-fi/fantasy stuff. It’s a big part of my life and I wanted to write about what I’m most passionate about.

I didn’t think [the blog] would become what it has - I set it up just thinking some people will read it and maybe I could make some Internet friends to tweet about geek things with. Slowly, it started to become a bigger thing than I had ever imagined and that’s been a really great surprise.

What are some daily responsibilities being the head of Girl Gone Geek?

I check my blog every day. I approve any comments, update any widgets, reply to emails. Because I work, the blogging system that works for me is I’ll sit down on the weekend, answer blog emails, write my posts up and schedule them to be posted throughout the week. It’s the best system for me, to do all [the writing and editing] in one day and manage it when the posts come out.

I’m obsessed with Twitter, since that’s where most of my blog community is. Twitter is how I interact with my community and how I like to keep in contact with them. Once [link] shorteners became important, bitly was the first one I saw people use.

When I tweet out a post or something else related to my blog, I’ll check the stats on bitly to see how many clicks I got. I’ll be like, “Oh, when I tweeted about Doctor Who my community really liked that, so maybe I’ll continue to do that.” It gives me the stats on what people are interested in, so I’ll use that to think about what kind of content to put out.

What advice would you give to other bloggers?

Make sure it never feels like a job. The things I blog about are things that I love, so it’s always fun for me to do. It’s never like “Ugh, I have to blog,” it’s more like “I get to talk about something I’m passionate about.” No matter how busy I get, it doesn’t bother me and it never feels like a burden.

That shows in your writing - if you’re truly passionate or if you’re blogging to blog. It’s also what keeps people blogging for a long time, because it’s not going to last if it’s not something you’re passionate about.

I also don’t like when bloggers or people feel like they can’t respond to their community or fans at all. My blog can get really personal sometimes, so I treat my community like they are my Internet friends. I reply to pretty much everyone who talks to me - I try to respond to every comment on Facebook or tweet on Twitter. I’m not just pushing out my content, I want us to talk about these things together. I don’t want it to be a one-way conversation. I believe in engaging with your community and caring about what they think.

What exciting things have you done as part of Girl Gone Geek?

Neil Gaiman is an author that I love. I did a blog post about people who got tattoos of his work and he retweeted me and wrote “cool” or something like that. I was freaking out. It broke my blog for a little bit and to this day it’s the most views I’ve gotten in one day - it was really cool.

I tweeted Scott Snyder, the author of Batman, about reading his comics. He responded to me, checked out my blog and said he liked it! I went to New York ComicCon in 2012 and he recognized me out on the convention floor and said “I know you. Hey Jamila!”

In my head, I was freaking out thinking “You know me?! You write Batman!” But I kept my composure on the outside as best as I could. It was such a great moment.

In April, I was on a panel about women in comics. This father and his teenage daughter came up to me after the panel and said the daughter is a huge fan of my blog and I’m a big role model to her. I just write about what I love, like comics, anime and games, so I would never expect someone else to see me as a role model. I was extremely honored and so happy, I was almost brought to tears.

One of the big things for me is that in the geek world, it’s still sort-of a “boys’ club,” so creating a space where girls and women don’t feel left out is important. To this day, people young and old are still teased about being a geek and often feel like outcasts. It hurts my heart to know that still happens, so I try to fight that by actively showing how proud I am to be passionate about these topics. I hope that I’m able to bring comfort to others by showing them there are more people out there like them. That’s what had happened with that young girl [at the panel]. That’s what I blog for - moments like that.

Jamila created a bundle just for us - take a look at some of her favorite links from across the web here.

Interested in hearing more from Jamila? Come join us on May 31 at bitly HQ for a breakfast and panel discussion on what your blog can do for you. Featuring Jamila Rowser of Girl Gone Geek, Dave Gustav of Bowery Boogie, Hide Harashima of Dumbo NYC and Brandon Gorrell of Thought Catalog. Space is limited, so register here!

Improvements to tracking your links with bitly

Wed, 08 May 2013 16:43:55 -0400

Over the past few months we have been working on some exciting improvements to the way we show link stats. Your feedback inspired these improvements, and members of the bitly community beta tested them. We are excited to share them with you today.

The improved link stats view — which you can access by adding a “+” to any bitly link or by clicking “view stats” on any link in your history — shows you much more than just the number of times your link has been clicked. You can now compare your bitly link’s performance to that of all bitly links pointing to the same content, find out who else is sharing a bitly link to the same content, and see what social networks and geographic regions are providing traffic easier than ever before.

A better bar graph

The bar graph at the center of the link stats page now lets you visualize your link’s traffic alongside that of all bitly links pointing to the same content. Use the toggles above the graph to turn these data sets on and off. View stats for the past hour, day, week or month by selecting one of the time options listed above the graph on the left.

For links more than a day old, you can see hourly click breakdowns for any day in the bar graph. Simply hover over a bar in the graph, and click ‘view hourly breakdown’. This can help you see the exact pattern of traffic that a link received on a given day.

Other bitly users who shared the same link

Interested in comparing your click stats to those of other bitly users? At the bottom of the page, you can see the other people who shared a bitly link to the same content. You will see up to six people, sorted by the number of clicks their link received. This list will only display people who have publicly saved this link with bitly. (Learn more about the difference between public and private links here.)

Stats at a glance and link insights

At the top of the link stats page, you will see three different numbers: total clicks on your bitly link, total clicks on all bitly links to that same content, and the percentage of the total clicks that came from your bitly link. Below these stats is your bitly shortlink to copy.

Right underneath the header block, you will now see link insights that tells you something interesting about your bitly link, and how it performs compared to other bitly links that direct to the same content.

See which social networks are driving traffic to your link

Below the bar graph, you will see the list of domains where your bitly link was clicked. Clicks from large social networks like Facebook, Twitter, and LinkedIn or Google+ are added up and displayed together. Even better, if you connect your Twitter account to bitly, you can see recent tweets that include a link to the content you saved.

Any clicks on domains that are not part of a major social network, such as a blog or corporate website, will be represented under “other”.

Where in the world your clicks are coming from

You can now gain a better understanding of where your bitly link is being clicked with a heat map that displays countries with higher click rates in red. To the right of the map, you will see a list breakdown of clicks by country, as we ll as the percentage of the total clicks that came from that country.

We’d love to know what you think about these improvements to the link stats page! Please send any questions or comments to support [at] bitly.com, or send a tweet to @bitly.

Join us for breakfast on Friday, May 31st!

Wed, 01 May 2013 11:29:00 -0400

Come join us at bitly HQ in NYC on Friday, May 31st for a free breakfast and panel discussion on what your blog can do for you. We are thrilled to feature Jamila Rowser of Girl Gone Geek, Dave Gustav of Bowery Boogie, Hide Harashima of DumboNYC, and Brandon Gorrell of Thought Catalog on our morning panel.

We will discuss a variety of topics, like how to get involved in blogging, how to build an engaged community, and what positive opportunities can come from managing a blog. The breakfast is open to anyone that is interested in blogging, online content, or those that simply want to enjoy breakfast in the company of other interesting people.

You can register for the breakfast here. Space is limited, so be sure to RSVP soon. If you have any questions, feel free to reach out to community[at]bitly.com. We look forward to meeting you!

Meet Matt LeMay; foodie, musician and Head of Consumer Product

Fri, 26 Apr 2013 12:10:00 -0400

You know what bitly does, but do you know who bitly is?

We’re excited to start a new series highlighting different members of the bitly team. Each month, we’ll feature a different bitly employee and talk about their role here at bitly, as well as their outside interests, projects and goals.

Up first is Matt LeMay, bitly’s Head of Consumer Product. He’s known here for his role as part of the product team, but he’s also a musician, avid writer, teacher and self-proclaimed foodie. We bet you didn’t know he wrote his senior thesis at Brown University about Sex and the City, or that he’s the one stealing all the cashews out of the office container of mixed nuts.

What are your main responsibilities at bitly?

I’ve had a few titles since starting here three years ago, all of which have been some variant on “product manager.” There is a lot of totally fair and reasonable debate over what a product manager does; I feel that it is a fundamentally communicative role. I do my best to make sure we’re all using the same terminology, asking the right questions and talking about things as openly and productively as possible.

It’s been a really humbling experience to work here with such incredibly talented people. I feel like it’s helped rid me of whatever unhelpful overachiever impulses I may have carried around before I got here; now I have no choice but to chill out and learn.

How did you get started at bitly?

I wound up at bitly through Andy Weissman, former COO of Betaworks and current partner at Union Square Ventures. His wife and my mom met at a dance class and it turned out Andy and I knew a lot of the same people and had a lot of the same interests in terms of music. Through our conversations, it dawned on both of us a lot of the work I had done as a musician was, in effect, product management work.

We saw you’re also a senior contributor at Pitchfork, how did you get involved there?

I got started at Pitchfork when I was 16. I was a huge music nerd and a fan of the site. There was an open call for writers, so I sent in a review. For some reason, they liked it. I started writing two reviews a week for them, and kept up that pace for about five years. Nowadays, I contribute occasionally, only when I feel like I really have something to say.

Music sounds like it’s a big part of your interests outside of bitly, what role does it play in your life?

Music has always been a huge part of my life. I started recording music at home when I was 14. My sophomore year of college, I started a band called Get Him Eat Him that toured nationally and opened for a couple well-known bands. We had a real go at it, but it became much harder to sustain that kind of lifestyle once we graduated. I love the dudes I was in that band with, and I’m super-proud of the work we did together.

My last show fronting Get Him Eat Him was actually my first show playing drums with Kleenex Girl Wonder. I still play with them, and produce their records.

I also have a solo musical project, which I started about a year and a half ago. I do a lot of recording and mixing work, which can be a headache for my fiancée, since my recording setup is about three feet away from our bed, and I tend to lose track of time and work late into the night.

Fiancée? That’s exciting. Wedding plans in the future?

We’re working on wedding plans, yes! We just got engaged in November, and the wedding is planned for January. We’ve got the venue locked down, now it’s just a matter of locking down a caterer, rentals and, uh, everything else. My fiancée and my mom have been doing most of the legwork on that!

So, what else do you do in your spare time?

I also do a lot of teaching work on the side. I teach at General Assembly and also at Smith and Beta, a tech education startup that mostly works with ad agencies. I love doing that kind of work.

For me, there’s been a lot of difficult learning involved with this job, just in terms of really trying to understand what things mean and what the repercussions of these things are. It’s hard to ask questions - it’s easier to pretend you know the answer than to ask something and risk sounding dumb. It’s great to go into a room where everyone is nervous to ask about something, and to change that; folks at an agency might feel stupid when I mention something like hadoop or MongoDB at first, but it’s super rewarding to walk out of a room where people are no longer afraid to talk about really exciting things.

Anything else?

Food. I like food. For better or worse, I’m a well-researched foodie.

Any favorite spots?

Legend. It’s really interesting - it used to be a Pan-Asian restaurant that was popular with local business folks, then it was taken over by a Chinese family known for their Sichuan cooking. All that Pan-Asian stuff — Pad Thai, Vietnamses sandiwches — it’s all still on the menu. The Sichuan food is mostly in the last couple pages. Michele Humes wrote a great blog post about it.

Between bitly, your music ventures, teaching and an upcoming wedding - you sound pretty busy! How do you manage to do all of this?

I just got started trying to get my life organized via Google docs. Balancing work-work with creative work with true nonwork is always a challenge. Most of my artist and musician friends also have day jobs, and it creates a hierarchy of sorts: things for your day job take first priority, things that involve other people come next, and the work that’s just for you — often the most creatively fulfilling work — comes last. I hope that keeping myself organized will help make sure I’m setting aside time to do the creative work that’s most important me, and also to relax sometimes.

If you’re interested in seeing Matt in his element, you’re in luck. Matt and Kleenex Girl Wonder will be playing at WBAR-B-Q on Saturday, April 27. Or, if you want to learn more about his work at bitly, you can enroll in his class, “The What and Why of APIs” at General Assembly on May 23.

Astronaut Ron Garan visits bitly!

Wed, 24 Apr 2013 11:02:38 -0400

NASA Astronaut Ron Garan stopped by the bitly HQ on Friday while in NYC for the International Space Apps Challenge, a two-day hackathon where citizens from seven continents, 44 countries and 83 cities came together with the aim of making the world a better place.

Ron’s well-known not only for his work at the International Space Station (he’s traveled there twice, first in 2008 for a two-week construction mission and then again in 2011 for a six-month excursion), but as the astronaut who went viral when he started tweeting from the ISS and later answered questions about his experience as part of a few Reddit AMAs.

Ron chatted with us about the importance of international collaboration, his organizations and of course, what a day is like in space.

On international collaboration

I believe we have all the technology and resources to solve the problems we face. The primary reason why we still face so many problems relies primarily on our inabilities to collaborate on a global scale.

I believe it’s possible to live in a world without poverty, where everyone has access to clean water, where no one goes to bed hungry, where we educate all our children. I believe that the power of collaboration will fuel incredible economic growth. We’re all in this together, so the only way we can solve it is all together.

Every truly great accomplishment didn’t just seem impossible - it seemed crazy. It might seem impossible to lift the entire planet out of poverty, impossible to find cures to diseases but the point is if we can fly to the moon and fly there safely, if 15 nations can come together and build a space station, then we can do anything. Nothing is impossible.

On his projects since coming back to Earth

Fragile Oasis is an initiative that uses this perspective we have on [international collaboration] to inspire others to go out, work together, make a difference and make the world a better place.

I realized that there’s probably a lot of efforts that are trying to build universal collaboration, so the first step to do that is to collaborate with those organizations. That’s where Unity Node comes in, it’s an effort to unify those efforts from around the world. We’re trying to connect existing databases and existing groups to build a global community.

I also believe businesses have a tremendous capability to solve problems. There are a lot of groups that want to accomplish some kind of social good and do that in a financially stable manner, but even when startups get funding they can fail because they don’t have the things they need. CoImpact.co is going to be a global community of business development tools that these groups can use.

What is a day like in space?

There are 16 sunrises and 16 sunsets every day. It’s busy - we wake up around 6 a.m. GMT. 80 percent of the day involves picking up with experiments - we do a lot of medical research, try to make new materials, research new medicine, new forms of energy, the list goes on and on. 99.9 percent of what we do is trying to make life better on the planet.

20 percent of the day is maintenance. It does take a lot of work to maintain the space station as well.

Then we have some downtime that we can spend in the cupula taking pictures of the Earth or working out. We have to work out two hours each day to keep bone density and muscle mass, which we do through resistance machines.

A photo Ron tweeted from space when he was at the International Space Station in 2011.

Can you describe a space walk?

It is an amazing experience. I’ve done four spacewalks and logged around 27 hours total in space. The first time I went to space, I did three space walks. We have a long robotic arm that’s about 100 feet long and it locks in your feet. The first time, the arm carried me across in an arc shape about a hundred feet above the space station.

It took about 35 minutes each way. When I went there, it was nighttime and when I came back, it was day. On the way down, I shut off the lights in my suit and it was like the whole universe opened up, I could see the milky way and everything. On the way back the sun rose.

Half of my brain was saying “wow, this is incredible and beautiful,” and the other half was saying “yeah, but it’s not real.” I had nothing to compare it to, floating inside a space suit with all of infinity out there.

Where was the trade-off when you realized you shouldn’t be doing research in space and instead evangelize people about your causes?

Right now, we fly about three or four Americans a year. You stay at the space station for six months, training is two-and-a-half years, that’s a long time. When you’re done with a six-month mission, you have a six-month debrief and then you get back on line. The line is not moving very fast. The way I looked at it, I’ve flown twice and there are a whole bunch who haven’t gotten to fly once. It didn’t make sense to try and get back on that line.

I looked at it from an impact view - what am I going to do that’s going to make more of an impact? I could get in line and train for another six months in space or I could use the experience I already had to make a difference. That’s why I’m doing what I’m doing now.

What was your favorite experiment or research you did while in space?

From a fun point of view, we have these flying robots that were pretty cool. There are two robots that go through the air and maneuver around each other.

From a scientific point of view, we discovered a property in our research that went to be used in the vaccine for salmonella. We also did a lot of energy and combustion research and that research is leading to new ways to eliminate hazardous waste and efficiency.

We were so excited to have Ron visit us last week. If you’re interested in learning more about Ron, his career or his projects, be sure to check out our bundle here.

Keep track of your links by adding notes

Thu, 18 Apr 2013 11:32:48 -0400

We’re often asked how users can best keep track of all the links they save. There are several different ways to organize your bitly links, bundles being one of them. But we’re also big fans of using notes to help you sort links quickly and easily.

The search tool makes it simple to find links based on link title and keywords. But sometimes you have many links with similar titles, or hundreds of links that all direct to the same domain. In these situations it becomes more difficult to search for a particular link.

This is why notes are a great tool to help you organize all of your links. After you save a link with bitly, you are always given the option to ‘Add note’. Use notes to add context to the link, like “final project ideas” or “link to share with Susan”. The next time you search for these terms in the search bar, all of your links with the notes attached will instantly appear.

You can also use hashtags to attribute keywords to your links. Use #recipe for links to delicious dishes, or #Spring2013 for links to a current project you’re working on. These hashtag keywords will turn into hyperlinks, and you can click on one to automatically see all the other links you’ve saved with that keyword.

So the next time you’d like to organize your links, try adding notes and hashtag keywords. It only takes a few seconds, and it helps you find the link you’re looking for as quickly as possible. Have any questions? Let us know on Twitter, or email support [at] bitly.com.

How People Use Social Networks Around The World

Tue, 19 Mar 2013 10:17:30 -0400

It’s easy to forget what the world looks like from outside your own country, and it can often look quite different. At bitly, we’re reminded of this every day: we see traffic from over 220 countries, with the US accounting for roughly a third of the total. In this country, most of the social sharing happens on facebook and twitter, but what about in the rest of the world?

We answered this question the only way we know how: with data! First, we picked the 16 most popular social networks from around the world. We sampled our data twice per month in 2012, then counted up how many clicks came from each country and social network. Adding all this up gave us a bitly-wide breakdown of the social network traffic we see. Finally, for each country, we scored each social network by the proportion of traffic it represented compared to the proportion bitly-wide. For example, if 10% of country A’s traffic came from a given social network compared to 1% for bitly as a whole, it got a score of 1. If it was only 0.1% vs. 1% for bitly, then it got a score of -1. So positive scores mean that network is more popular in that country than average, and negative means less so.

We chose this scoring since it kept the giants in the room from swamping out signals from the smaller social networks. Given that, we expected to see smaller, foreign networks to be popular in their home countries. Indeed, we see Odnoklassniki and VK are very popular in Russian-speaking Russia, Kazakhstan, Moldova, and Belarus; Mixi and Ameba are popular in Japan; and Douban, QQ, Renren, and Weibo are popular in China.

On the other hand, there were some surprises. For example, Hong Kong and Taiwan showed very little usage of some Chinese social networks. Not all former Soviet states or Russian-speaking countries showed strong usage of the Russian ones. Tumblr is surprisingly popular in South Korea. Mongolians love Youtube. LinkedIn and Google+ are impressively popular in Iran.

We encourage you to explore the data in our interactive visualization.

We’re all separated by only a few degrees, and the internet makes those degrees super easy to traverse. But when the degrees span nations, it’s hard to remember to try. We’re offering this little reminder. We hope you’ll enjoy exploring the world’s social network use with us.

Getting Started with the Bitly API

Tue, 12 Mar 2013 23:18:53 -0400

At bitly, we’re constantly working to make our platform as developer friendly as possible. So we’re happy to share this quickstart guide that contains sample code for several of our popular API endpoints that power the millions of link shortens, clicks and shares we see every day, per day. Written as a side project by our resident Enstitute fellow and data newbie Jasmine, these simple python scripts are a great way for any programmer, experienced or inexperienced, to skip the setup time and jump straight into the same technology behind our realtime search engine, topic-central twitter bots, bundles and more!

Search for specific keywords and filter by topic, social network, location, domain and language to return related content currently receiving the most attention on the internet.

Power 3rd-party applications to provide constant streams of interesting online content.

Create and curate bundles of links from anywhere.

So what are you waiting for? Get started by forking this Github repository! If you have any questions, let us know at api@bitly.com.

Announcement

Mon, 11 Mar 2013 14:00:15 -0400

Bitly is announcing today that Peter Stern has resigned to pursue other interests.

“Peter has been a key leader and contributor to the Company,” said Bitly Board member Sam Mandel. “In particular he has been instrumental in transforming Bitly into a successful business while growing its unparalleled data set. We are very happy that he will remain a shareholder and supporter.”

Welcome to bitly: Billions and Billions Served

Sun, 10 Mar 2013 15:59:00 -0400

The Web does not just connect machines, it connects people.” - Sir Tim Berners-Lee

Since January 2011 we’ve seen nearly 100 billion human clicks on bitly-powered links. Whether it’s the fascination with the russian meteor, Rand Paul’s filibuster, or the cutest of kittens, the social web surprises and gratifies us daily. We’re grateful for the trust and the opportunity to discover and learn about human behavior at the scale of human behavior, and we’re taking a moment to say “wow” before we get back to our regular programming.

Connect your iPhone contacts to the bitly app!

Thu, 07 Mar 2013 11:12:48 -0500

As we’ve mentioned in the past, the bitly iPhone app is a great way to access all of your favorite links when away from your desktop, and a great way to share your links via Facebook and Twitter. But did you know you can also connect your iPhone contacts list to the app, making it the ultimate tool for sharing your favorite links with others? You will be able to seamlessly email or text message any of your bitly links to all of your iPhone contacts straight from the app.

When you first install the app you will be prompted to give bitly access to your contacts list. If you said OK, then you are all set and ready to share. If not, you can still give bitly permission to access your contacts. To do this, head to iPhone settings -> Privacy -> Contacts, and turn the bitly switch to ‘on’. (Do not worry- we value your privacy and would never send anything without your permission.)

From there you can head to the bitly app. Simply click on any link in your list, and press the orange share button (with the megaphone icon) on the top right corner of the screen.

When sending an Email the app will immediately retrieve address results from your iPhone contacts list.

Or send your link as a Message; it will include your shortlink and the link title, which you can edit before sending to friends. The message will send as an iMessage or Text Message (depending on the type of phone you recipient has.)

It’s as simple as that! Need to download the iPhone app? You can find it here. Have any questions or ideas? Share the in the comments or reach out to community[at]bitly.com.

Sharing an Oscar Nominee Story

Mon, 25 Feb 2013 17:11:00 -0500

The Academy Awards are the final event in the season of awards ceremonies. With the glamour of Hollywood’s hottest in their finest designer gowns, many of us at home can’t help but watch the entire show.

We took this opportunity to use bitly data to see which nominees from specific categories saw the most attention online in the weeks prior to the ceremony. The most interesting thing we discovered was that social media popularity in the week leading up to the big event did not necessarily mean a nominee was destined to walk away with a gold statue. Each one of the nominees that had the most attention in the week leading up to the Oscars came away empty handed last night, reminding us that only members of The Academy actually have influence on who wins.

We used bitly data from Tuesday, 2/7 to Friday the 2/22 to learn how often each nominee was mentioned (or “voted for”) through URLs. For each day, we collected a count representing these mentions. Averaging the last 4 days (Tuesday-Friday of last week) as our “current” level of attention and comparing this to the rest of the month, we can get a factor of increased or decreased attention leading up to the Oscars. This factor is compared over each category for the nominees and converted into a percentage of attention to each nominee (in each category). This percentage can be represented as the number of “votes” that each nominee received in the last week relative to the past.

Our most successful results were in the “Best Picture” category. Silver Linings Playbook received the most attention via bitly URLs, but the actual winner, Argo, came in a respectable 2nd place.

In the best Supporting Actress category we were surprised to see Sally Field, who played a stunning Mary Todd Lincoln in Lincoln, see more social media attention than Anne Hathaway, who was favored to win (and did win) for her role as Fantine in Les Misérables.

Another surprise was last night’s winner for Best Actor, Daniel Day-Lewis in Lincoln, who received the smallest amount of social media attention in the days leading up to event.

Best actress winner Jennifer Lawrence saw a fair amount of attention in the week leading up to the Oscar’s, but not quite as much as the adorable Quvenzhané Wallis of Beasts of the Southern Wild, or the talented Emmanuelle Riva from the French film, Amour.

The way the social web comes alive around movies is an astonishing thing to watch. We enjoyed measuring the social attention these nominees received, and love seeing how different events could change the online conversation. For example, during the awards ceremony, Jessica Chastian’s outfit alone probably drove some impressive social traffic. What was your favorite moment from last night? What was your favorite film this year? Share with us below in the comments.

Introducing link insights!

Tue, 19 Feb 2013 14:30:01 -0500

Have you ever wanted to know more about the life of the links you save on bitly? For example, are you the first person to save this link? Was the link popular in the past? Is anyone else clicking this link right now?

You can now learn more about the “life” of any link you save, with key insights about the link that are displayed the second you save it. Key insights include being the first to save a link, or saving a link that was popular today or in the past.

Getting ready to share the blog post you just published? If you’re the first person to save that link on bitly we’ll now let you know. Help others find the link by sharing your shortlink to Facebook or Twitter straight from bitly.

If you pride yourself on finding great current content across the web, you may notice that many of the links you save will be popular right now. This means the link has experienced a very high click rate recently, higher than about 90% of newly saved links that are currently receiving traffic.

You can also see the historical click data for links that were very popular in the past. Maybe a link you just discovered saw hundreds of clicks two months ago. Take this opportunity to bring the link back to life and share it once again.

We hope that these insights help you learn more about the links you save across the web, and we’d love to hear your feedback. Reach out to community [at] bitly.com to let us know what you think, or leave a comment below.

Three ways to engage your community

Tue, 12 Feb 2013 11:15:00 -0500

Last week, we hosted our first bitly breakfast at bitly HQ. We brought together community managers and digital strategists for an early morning discussion on how to build community. Dave Brown from MKG, Meghan Peters from Mashable, and Emily Miethner from NY Creative Interns were invited as panelists and provided a great discussion with helpful advice. Here are a few ideas that emerged from the panel:

Share meaningful content

When making the decision to share content Dave asks himself three questions: “Is it meaningful? Is it sharable? Is it awesome?” If you can answer ‘yes’ to all three of these questions, then you know you have meaningful content worthy of being shared.

Photos by Katie Curri & Dave Brown

Remember that you know your community best

Emily shared her experience starting a highly curated job board on the NY Creative Interns website. The idea was born after hearing feedback from young creatives on how difficult it was to find interesting, high-quality job postings on the web. Because Emily and her team know and understand the people involved in their community, they keep this knowledge in mind when selecting which opportunities are best fit for the job board.

Take time to go offline

While it’s easy for Community Managers and Digital Strategists to get sucked into the trap of spending all their time in front of a computer screen, the best way to genuinely engage with your community is to occasionally take it offline. For example, Dave and Meghan have helped organize the Community Manager Meetup in NYC, a chance for Community Managers and Digital Strategists to meet in real life and build connections.

Each panelist also created a bundle filled with useful resources, tools and articles for Community Managers, which you can view below. The bitly community team created one as well.

Dave’s bundle
Emily’s bundle
Meghan’s bundle
Our bundle

Thank you to everyone who attended the event. We’ll keep you updated about bitly breakfasts in the future. Have any suggestions for upcoming breakfast topics? Share them with us in the comments, or email community [at] bitly.com.

bitly for Community Managers and Digital Strategists

Tue, 29 Jan 2013 11:27:34 -0500

Community managers and digital strategists are always looking for ways to do their job better. At bitly, we make it a little easier to organize and track all the stuff you share every day with the people you care about, so that you can better understand what is working and what is not. We make it easy for you to understand how, where and when your links are traveling across the web. Here are some bitly tips for any community manager or digital strategist just starting out with bitly.

With a free bitly account you can…

Save links and find them later in your bitmarks list on the web or iphone app
Share directly to Facebook, Twitter, or any email address
Count clicks on your shortlinks, and see detailed analytics for link activity in the past 30 days
Set up a custom short domain for better branding across the web
Organize and share links on one page with bundles
Use bitly to search for popular web content

Save links and find them later, wherever you are

Tired of sorting through old tweets and emails to find a link to that great article or website? Your bitmarks list will display all the links you’ve saved with bitly. Use the search box and sorting tool to find any link within a matter of seconds.

If you’re often on-the-go, download the bitly iPhone app. It will give you instant access to all your bitmarks and bundles wherever you may be.

Count clicks on all your links

After saving a bitmark, bitly will keep track of how many times your shortlink is clicked. You can see detailed stats on all link activity that has taken place in the past 30 days on your stats page.

Set up a custom short domain for better branding across the web

For more consistent branding across the web, purchase a custom short domain and connect it to your bitly account. This domain would take the place of “bit.ly” or “bitly.com” in your shortlinks. For example, NASA uses the custom domain ‘go.nasa.gov’. Learn more about setting up your own custom domain here.

Organize and share links on one page with bundles

Bundles are a simple way to organize your links based on an idea, event or theme. What should you bundle? The possibilities are endless. Learn how to get started here.

Each week Huge creates a bundle of interesting articles to share with all employees at the agency. Learn more here.

Use realtime to search for popular web content

With the bitly labs project realtime it is now possible to navigate through the stories that the world is paying attention to right now. Find new, interesting content around a topic or location of your choice.

“Realtime is really exciting for combining social and SEO efforts. I usually search by a broad keyword (say, ‘SEO’) and research the articles currently being shared on social networks to create a story. The story phrases are great recommendations for social messaging keywords, and showing the domains where the hottest articles are being shared is great for content discovery.” - Jen Marie Robustelli, Marketing and Social Media Coordinator at Conductor.

Contact

Interested in learning more? We’d be happy to help. Tweet @bitly or email community[at]bitly.com with questions or ideas. We also hope to see you this Friday, February 1st for a breakfast discussion on engaging your community. Learn more at http://bitly.eventbrite.com/.

The Guy Fieri review lives on: Watching a link’s popularity continue

Fri, 25 Jan 2013 11:58:00 -0500

Photo credit: Casey Kelbaugh for the NYTimes

At the end of 2012, we shared some of the most popular bitly links of the year from The New York Times in a bundle. With a little bitly science we discovered that the infamous restaurant review of Guy’s American Kitchen was the third most clicked link from The New York Times. Nate Silver’s FiveThirtyEight blog and a slideshow of Taylor’s rule in Liberia came in first and second, respectively.

To our great surprise, the love for this Guy Fieri review is large and ongoing. The link continues to see clicks across the web as we complete the first month of 2013. By viewing the stats for the aggregate link (just add a + to the end of any bitly link and click on the global tab) you can see the past 30 days of clicks generated by all bitly links pointing to this page. It’s interesting to notice the peaks and troughs as this link continues to travel across the web. Just as it seems to slow down the link picks up again.

After taking a closer look at where this link traveled we wanted to find out for ourselves whether Guy Fieri’s Test Kitchen lived up to the review. The bitly product team decided to be the guinea pigs and took a field trip to nearby Times Square for our own test. Remember that line in the article, “How did Nachos, one of the hardest dishes in the American canon to mess up, turn out so deeply unlovable?” We are still wondering the same, but the chicken wings were unanimously voted most tasty. We’ll be going to another restaurant based on click popularity soon.

Some of the dishes we tried (Clockwise from upper left): Pulled Pork Slyders, Bacon Chicken Mac & Cheese, Sangria Glazed Shrimp. Photo by: Julia Wilson.

If you’re interested in attempting your own restaurant or recipe test based on popularity- check out bitly realtime. You’ll find all the popular bursting bitly links in realtime based on any search you enter. Share your favorite link finds below, and it just might be our next visit.

Be unique with a custom short domain

Thu, 24 Jan 2013 10:46:00 -0500

We love our bitly links, but some people may find they’d like to add a bit more personality to their shortlinks. This is possible with a custom short domain, which takes the place of ‘bit.ly’ or ‘bitly.com’ in a shortened URL. If you were to use ‘myname.me’ as a custom domain, instead of appearing like this:

bitly.com/bOm096G

your links would appear like this:

myname.me/bOm096G

A custom short domain allows you to add your own personal touch to each bitly link you share. Lots of people are already using custom short domains with bitly to share their content every day.

Birchbox on facebook: (birch.ly)

Ellen DeGeneres on twitter: (ellen.tv)

NASA on twitter: (go.nasa.gov)

Each bitly account can have one custom short domain. It’s free to set up; you just have to own the domain. Interested in getting started? Here are a few tips:

Pick a domain or subdomain that is 15 characters or less, including periods.
Need to purchase a domain? We recommend using Domai.nr or 101domain.
Remember that your domain can only be used to shorten links with bitly.
For all the technical help you need, read our step-by-step guide here.

Have any questions? You can always reach out to us on twitter, @bitly or send an email to support [at] bitly.com.

Introducing the new bitmarks list view!

Fri, 11 Jan 2013 14:08:34 -0500

Viewing click counts, grabbing the shortlink, and sorting your links from your bitmarks list just got a lot easier with today’s update. Thank you to the bitly community for sharing your feedback with us. We’ve made these updates with all of you in mind. Here is what you can now do:

• View clicks on your shortlink at a glance. Easily see how many clicks your shortlink received. Want to learn more detailed info about your link? Just click on the ‘i’ icon where it says ‘view stats’.

• Grab your shortlink faster. Click on ‘copy’ and you’re done. Share the link wherever you want.

• Sort your saved links. Now you can sort your links in your bitmarks list & stats page by number of clicks, date created & alphabetical order.

Like before, you can mark any link public or private, add it to a bundle and include a note if you want. We hope these updates make it easier for you to organize, share and view your shortened links. We will continue to make updates based on your feedback, so let us know your thoughts. Send us an email to support(at)bitly(dot)com or tweet at us @bitly. We have more exciting updates on the way!

Hack at bitly’s API with our new class on Codecademy!

Wed, 09 Jan 2013 12:52:05 -0500

At bitly, we strongly believe in open APIs and want to make it as easy as possible for you to build awesome stuff. Today we’re excited to announce a partnership with Codecademy that will help newbie and expert developers alike use our API. Codecademy teaches the basics of programming and how to build great companies, products, and applications, and now has classes designed by the API experts themselves (the people from the companies that have developed these open APIs for you to use). Our new API class, ‘Getting Started with bitly’ will make getting started coding on top of our API super fast.

Wondering what we’ll be teaching you in these classes? You’ll learn how to use bitly for sharing links and seeing how they spread across the social web, and about the new social data and API endpoints that we launched yesterday. Our new Codecademy course will go over how to accomplish the following using our APIs:

• How to shorten a link

• Find the number of clicks on a link

• Find the sites sending traffic to a link

• Find the category of a page

• Search the social web for interesting links

We hope you dive right in. For full API documentation check out our dev site. Send your questions, comments and ideas to api@bitly.com. We can’t wait to see what you make!