Posts tagged with ‘business’
Everyone has a passion in life. For our CEO, Mark Josephson, that passion is building teams and companies. Mark has spent the last 20 years as an entrepreneur or working with entrepreneurs at technology companies throughout NYC, but he began his career in marketing. He saw firsthand the growth opportunities startup companies offered and was immediately captivated by these fast-paced companies emerging to solve a problem.
In an interview with Eric Siu, CEO at Single Grain and creator of Growth Everywhere, Mark discussed the future of marketing, how his background in marketing has helped his career and what marketers need to pay attention to in order to grow their businesses.
Mark stands behind five key ideas for marketers to grow their business:
1) Know your value
In order to succeed, you must understand your value proposition. When you understand the needs of your customers and what problems you solve for them, it’s easy to communicate why your product is great. By understanding product value, you drive vision, product and momentum. In order to scale and grow, you need to know and communicate your value.
2) Consistency is key
Speak with one voice, understand what you do well and say it consistently. As marketers, we understand how important it is to make every word count. Understanding the value of clear, consistent messaging helps build and protect the integrity of your brand as well as the integrity of your vision, values and company goals.
3) Align yourself with the right people
Align yourself with the goals of the business, the investors and the management teams. Use those goals to build your strategy and prioritize what initiatives your company should focus on. In order to be a strong business, you need to position yourself to do well as your customers do well. The same idea applies for when you’re working with third parties - find people who do better as you do better. The best businesses are aligned with the success of their customers.
4) Master ROI
It is a strategic and moral imperative for every marketer to understand ROI. Understanding page views, impressions, engagement is all irrelevant if you can’t connect it to a metric. In order to scale your business, you need to understand and measure your successes so each success can be repeated. It’s not enough to understand reach and engagement if you don’t understand what it does for your business. The companies and brands that will win in the future are the ones that spend the resources on impacting your business.
5) Prioritize your day-to-day
You can’t accomplish 20 things in one day, but you can definitely accomplish at least three. Continue to track your ongoing projects and each project’s status. Celebrate your accomplishments, but also track your productivity.
Want to hear all of Mark’s advice for marketers? Watch the entire interview here.
This post was written for the Bitly blog by our CEO, Mark Josephson.
When we first started planning for this year’s SXSW, I was skeptical. It would be my second time and Bitly’s first time there as a company since my first trip to SXSW with a team back in 2009. While I had a really great time back then, it wasn’t clear to me this year how we would actually do business amidst the organized chaos that is SXSW.
Coming out of a five-day venture, it’s clear that my assumptions were way off. The conference is filled with decision makers, looking to learn how to make their business better. While it’s mixed with a lot of fun, the business being done there is undeniable.
Every year at SXSW, there are one or two companies or themes that emerge. This year, I was struck by the growth and presence of the social marketing platform.
I had the pleasure of meeting with teams from Hootsuite, Spredfast and Sprinklr, and I was blown away by all of them. Each are actively and aggressively moving to differentiate from each other, contribute to major marketing strategies and claim share for their business.
Additionally, the presence of major brands was incredibly strong. At my first SXSW experience, the Austin Convention Center was crowded with long lines of tech employees waiting to get into coveted panels. This year, representatives from all the major brands were there, actively learning and taking the initiative to further build and develop their marketing strategies.
The convergence of these two scenarios emphasized for me the role Bitly plays in the marketing ecosystem; we’re the connector. Or, to put it in Bitly terms, we are the link.
Just like we link users to their audiences and publishers to their content, we link brands with their platforms. While our presence was not massive, we co-hosted a brunch with Percolate and General Electric, and invited brands, customers and partners for a Superpower Hour, where our guests could discuss serious strategies for building business, connect to others in the industry, and even strike a pose with SuperChauncey in our gif booth.
It was great to have an open, honest dialogue amongst peers (in the past, we may have called some competitors) about the very real challenges and opportunities in our business. At the forefront of these efforts is the power of the link. While it is short in size, it is undoubtedly strong. The link is the connection between businesses and their audiences, platforms and brands, and users and insights.
Our marketing department is already coming up with bigger and better ideas for how we share Bitly next year, so I guess I should plan to book my hotel room early, like regular attendees do. I can’t even imagine how this conference can grow any more in the city of Austin, but I know I will be there to see it.