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Posts tagged with ‘press’
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Bitly Launches Comprehensive Partner Certification Initiative

We’re thrilled to announce the Bitly Certified Partner Program, a new initiative that highlights platforms that integrate Bitly data and functionality while improving security to better help our customers control, measure and optimize the performance of their links.

The Bitly Certified Partner Program is designed to help marketers identify the best platforms that integrate with Bitly to ensure a consistent and secure experience. We’re excited to announce Buffer, Dynamic Signal, EveryoneSocial, IFTTT, Percolate, Spredfast and Sprinklr as our inaugural partners.

Bitly Certified Partners

“Our clients love what Bitly does for their business and are consistently asking us for recommendations on strategic marketing solutions that integrate well with Bitly,” said Mark Josephson, our CEO. “We created the Bitly Certified Partner Program to ensure that our joint customers can safely and comfortably extend the value of their links and audience across all of their owned, earned and paid channels.”

“We’re excited to be an official Bitly Certified Partner. Beyond the obvious advantages of a massive data set and enterprise-grade link analytics, they make integration a breeze with excellent documentation and bullet-proof reliability,” said Noah Brier, CEO at Percolate.

Joining us to lead the Bitly Certified Partner Program is Jennifer Hanser, our senior director of strategy and partnerships. Jennifer will lead business development as well as other strategic initiatives in data licensing and platform partnerships.

Jennifer has spent her career working with industry and category-defining brands to leverage their assets and craft accretive partnerships. She brings more than a decade of experience in digital strategy, licensing and product development from roles at AOL, MLB Advanced Media and FIFA. Most recently, Jennifer was at SONY Music Entertainment, where she was responsible for precedent setting deal activity in the music industry.

The benefits of becoming a Bitly Certified Partner include participation in Bitly sales and marketing programs, as well as Bitly events, and early access to new Bitly products, services and more.

Interested in joining our new program? Existing partners and other technology providers can learn more about the certification process by visiting bitly.com/partners

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Adding to our leadership team: Jason Swetnam, VP of Sales, and Vivin Williams, VP of Product

We’re thrilled to announce two new additions to our leadership team; Jason Swetnam as our first Vice President of Sales and Vivin Williams as our new Vice President of Product. We’re confident that Jason and Vivin, with their leading industry experience, will play an integral role as we continue to build products to help users, marketers and developers make better decisions in the connected world.

Jason, who brings more than 15 years of SaaS sales experience to our team, is joining us from Oracle, where he served as Regional Sales Vice President. During his time at Oracle, which he joined through its acquisition of Eloqua, Jason managed enterprise sales teams selling Oracle’s Marketing Cloud Solutions. At Bitly, Jason will oversee our corporate and enterprise sales teams, as well as our customer success team, to drive increased adoption of Bitly products.

Vivin, with his rich experience in analytics, data monetization and advanced media targeting, will be leading our product team. Vivin most recently worked at ShareThis, a leading social sharing platform for publishers, developers and brands, where he built the entire monetization and analytics platform. Prior to his time at ShareThis, Vivin worked at Yahoo, where he built their end-to-end audience analytics platform.

“Marketers face an endless number of options and Bitly is the one constant across their entire marketing suite,” said Mark Josephson, our CEO. “Jason and Vivin understand our mission as a company and have a proven record of successfully overseeing large strategic initiatives. We’re excited to have them as part of the team.”

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Our growing leadership team: Rob Platzer, CTO, and Melissa Wallace, VP of Marketing

We’re excited to officially welcome the two most recent additions to our leadership team: Rob Platzer as our new Chief Technology Officer and Melissa Wallace as our new Vice President of Marketing.

Rob and Melissa will join Mark Josephson, our CEO, Brian Eoff, our Lead Scientist, and Jehiah Czebotar, our Head of Engineering, to round out our leadership team. We are fully committed to providing our users with data and insights around their shortlinks to help all users make better decisions in today’s connected world, and we know that Rob and Melissa, with their vast knowledge and experience in the digital media realm, are great additions to our leadership team as we develop a full range of tools to help marketers, brands and publishers.

Rob, who formerly served as CTO at AOL’s Patch and Outside.In (which was acquired by AOL), is a tech industry veteran with rich experience in building distributed systems, data-intensive applications and innovative products that connect the world. Combined with his approach to cultivating talent, teams and culture, Rob will be leading our technical strategy and talented team of engineers and data scientists.

Melissa, who is most recently known for rebranding and accelerating the marketing strategy of Buddy Media as the Vice President of Marketing there, brings a strong background in consumer, B2B and agency marketing to business at Bitly. Melissa will be overseeing all of our marketing initiatives, including brand, digital, event, product and content marketing.

“Bitly’s links are an incredibly powerful tool for marketers to build their brands and optimize campaign performance,” Mark said. “The addition of Melissa and Rob to our team accelerates our ability to bring new tools and insights that help our customers make better decisions; all while remaining an essential service to the internet as a whole.”

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Announcing our Moz partnership

At Bitly, we’re always working to empower people to make better decisions by providing insight into the connected world. Our commitment to this statement is why we’re constantly thinking of new and innovative ways to help brands, publishers, agencies and users utilize our data.

We’re excited to announce our partnership with Moz, the industry’s most popular provider of search engine and social optimization software. Moz has chosen us to provide comprehensive click tracking data to discover, score and display inbound links from across the internet. Our data will allow Moz customers to have a clear and complete understanding of who is linking to any website and how relevant or valuable those links are for the brand based on the number and frequency of the clicks.

We have a unique view of how links are shared across the internet, and our differentiated dataset can help all marketers make better decisions. We’re excited to put this into action with Moz so their clients can better understand how content is shared across the web.