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Posts tagged with ‘press’
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Bitly Adds Tracking and Analytics Vertical to Partner Program

Bitly Certified Partner Badge

We’re excited to introduce a new tracking and analytics vertical within the Bitly Certified Partner Program. As the newest Bitly Certified Partners, SumALL and Simply Measured have committed to integrating with the Bitly platform, which will enable marketers to easily optimize and measure owned, earned and paid campaign performance.

Marketers are already integrating us across their social media tools to gather data for every click on any encoded asset, including click counts for content shared organically or by the marketer, geolocation, referring domains and audience reach. Now, our joint customers with Simply Measured and SumALL have a holistic view of that data to see how their audience, built with Bitly, is improving their social performance metrics (e.g. likes and fans on Facebook, retweets and followers on Twitter) and site performance metrics, such as Omniture, SiteCatalyst/Adobe, and Google Analytics.

"Bitly doesn’t just shorten; we encode assets with proprietary code that empowers marketers to gather detailed insights on audience reach and engagement. That’s crucial for measuring ROI, especially on social, and understanding performance of owned, earned, and paid marketing initiatives" said Jennifer Hanser, our senior director of strategy and partnerships. "We have keen insight into consumers’ interactions with content across channels, platforms, and networks. Our partnerships with companies like Simply Measured and SumALL will prove invaluable for marketers looking to make data-driven decisions.”

Introduced in June 2014, our Bitly Certified Partner Program helps marketers identify the best partners that integrate with us to ensure a consistent and secure experience. Current members of the program include social publishing platforms Adobe Social, Percolate, Buffer, IFTTT and Sprinklr, and brand advocacy platforms Dynamic Signal and EveryoneSocial. As the program expands, we will continue to add new partners across a broad spectrum of verticals within the marketing technology ecosystem.

"The combination of expanded Bitly data and the insights provided by our cross-channel social measurement capabilities gives marketers a clearer picture of campaign performance," said Adam Schoenfeld, CEO and co-founder of Simply Measured. "That’s something that has both sides of this partnership very excited."

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Bitly Adds Adobe Social to Certified Partner Program

We’re thrilled to announce Adobe Social, a core solution of Adobe Marketing Cloud, as our newest Bitly Certified Partner. Through its new, certified status under the Bitly Certified Partner Program, Adobe Social will integrate our link data, security and functionality into its solution offering to help social marketers increase and optimize social engagements.

Adobe Social enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and real business results. The Bitly Certified Partner Program is designed to help marketers identify the best platform partners that integrate seamlessly with Bitly to ensure a consistent and secure experience. The addition of our data to Adobe Social allows businesses to control, measure and optimize the performance of their links.

“The ability to better understand how social interactions increase site-side conversion is an ongoing challenge for social marketers,” said Craig Stoe, director of product management for Adobe Social. “As a Bitly Certified Partner, we can provide Adobe Social customers with a deeper understanding of how their Bitly links are contributing to impressions, traffic, and conversion on digital properties so they can optimize their social content campaigns.”

As a Certified Partner, Adobe Social will receive early access to new functionality, so integration advances as the product evolves.

“Platform partners like Adobe Social help Bitly customers create hundreds of millions of links every month,” said Jennifer Hanser, our senior director of strategy and partnerships here at Bitly. “Bitly and Adobe Social together can empower marketers to more fully understand the impact of their content across marketing channels.”

Additional Bitly Certified Partners include Spredfast, Percolate, Buffer, Sprinklr, Dynamic Signal, IFTTT and EveryoneSocial. Membership in the Bitly Certified Partner Program is subject to application, review and approval. Existing partners and other technology providers can learn more about the certification process by visiting bitly.com/partners. 

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Bitly Launches Comprehensive Partner Certification Initiative

We’re thrilled to announce the Bitly Certified Partner Program, a new initiative that highlights platforms that integrate Bitly data and functionality while improving security to better help our customers control, measure and optimize the performance of their links.

The Bitly Certified Partner Program is designed to help marketers identify the best platforms that integrate with Bitly to ensure a consistent and secure experience. We’re excited to announce Buffer, Dynamic Signal, EveryoneSocial, IFTTT, Percolate, Spredfast and Sprinklr as our inaugural partners.

Bitly Certified Partners

“Our clients love what Bitly does for their business and are consistently asking us for recommendations on strategic marketing solutions that integrate well with Bitly,” said Mark Josephson, our CEO. “We created the Bitly Certified Partner Program to ensure that our joint customers can safely and comfortably extend the value of their links and audience across all of their owned, earned and paid channels.”

“We’re excited to be an official Bitly Certified Partner. Beyond the obvious advantages of a massive data set and enterprise-grade link analytics, they make integration a breeze with excellent documentation and bullet-proof reliability,” said Noah Brier, CEO at Percolate.

Joining us to lead the Bitly Certified Partner Program is Jennifer Hanser, our senior director of strategy and partnerships. Jennifer will lead business development as well as other strategic initiatives in data licensing and platform partnerships.

Jennifer has spent her career working with industry and category-defining brands to leverage their assets and craft accretive partnerships. She brings more than a decade of experience in digital strategy, licensing and product development from roles at AOL, MLB Advanced Media and FIFA. Most recently, Jennifer was at SONY Music Entertainment, where she was responsible for precedent setting deal activity in the music industry.

The benefits of becoming a Bitly Certified Partner include participation in Bitly sales and marketing programs, as well as Bitly events, and early access to new Bitly products, services and more.

Interested in joining our new program? Existing partners and other technology providers can learn more about the certification process by visiting bitly.com/partners

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Adding to our leadership team: Jason Swetnam, VP of Sales, and Vivin Williams, VP of Product

We’re thrilled to announce two new additions to our leadership team; Jason Swetnam as our first Vice President of Sales and Vivin Williams as our new Vice President of Product. We’re confident that Jason and Vivin, with their leading industry experience, will play an integral role as we continue to build products to help users, marketers and developers make better decisions in the connected world.

Jason, who brings more than 15 years of SaaS sales experience to our team, is joining us from Oracle, where he served as Regional Sales Vice President. During his time at Oracle, which he joined through its acquisition of Eloqua, Jason managed enterprise sales teams selling Oracle’s Marketing Cloud Solutions. At Bitly, Jason will oversee our corporate and enterprise sales teams, as well as our customer success team, to drive increased adoption of Bitly products.

Vivin, with his rich experience in analytics, data monetization and advanced media targeting, will be leading our product team. Vivin most recently worked at ShareThis, a leading social sharing platform for publishers, developers and brands, where he built the entire monetization and analytics platform. Prior to his time at ShareThis, Vivin worked at Yahoo, where he built their end-to-end audience analytics platform.

“Marketers face an endless number of options and Bitly is the one constant across their entire marketing suite,” said Mark Josephson, our CEO. “Jason and Vivin understand our mission as a company and have a proven record of successfully overseeing large strategic initiatives. We’re excited to have them as part of the team.”

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Our growing leadership team: Rob Platzer, CTO, and Melissa Wallace, VP of Marketing

We’re excited to officially welcome the two most recent additions to our leadership team: Rob Platzer as our new Chief Technology Officer and Melissa Wallace as our new Vice President of Marketing.

Rob and Melissa will join Mark Josephson, our CEO, Brian Eoff, our Lead Scientist, and Jehiah Czebotar, our Head of Engineering, to round out our leadership team. We are fully committed to providing our users with data and insights around their shortlinks to help all users make better decisions in today’s connected world, and we know that Rob and Melissa, with their vast knowledge and experience in the digital media realm, are great additions to our leadership team as we develop a full range of tools to help marketers, brands and publishers.

Rob, who formerly served as CTO at AOL’s Patch and Outside.In (which was acquired by AOL), is a tech industry veteran with rich experience in building distributed systems, data-intensive applications and innovative products that connect the world. Combined with his approach to cultivating talent, teams and culture, Rob will be leading our technical strategy and talented team of engineers and data scientists.

Melissa, who is most recently known for rebranding and accelerating the marketing strategy of Buddy Media as the Vice President of Marketing there, brings a strong background in consumer, B2B and agency marketing to business at Bitly. Melissa will be overseeing all of our marketing initiatives, including brand, digital, event, product and content marketing.

“Bitly’s links are an incredibly powerful tool for marketers to build their brands and optimize campaign performance,” Mark said. “The addition of Melissa and Rob to our team accelerates our ability to bring new tools and insights that help our customers make better decisions; all while remaining an essential service to the internet as a whole.”

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Announcing our Moz partnership

At Bitly, we’re always working to empower people to make better decisions by providing insight into the connected world. Our commitment to this statement is why we’re constantly thinking of new and innovative ways to help brands, publishers, agencies and users utilize our data.

We’re excited to announce our partnership with Moz, the industry’s most popular provider of search engine and social optimization software. Moz has chosen us to provide comprehensive click tracking data to discover, score and display inbound links from across the internet. Our data will allow Moz customers to have a clear and complete understanding of who is linking to any website and how relevant or valuable those links are for the brand based on the number and frequency of the clicks.

We have a unique view of how links are shared across the internet, and our differentiated dataset can help all marketers make better decisions. We’re excited to put this into action with Moz so their clients can better understand how content is shared across the web.