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Posts tagged with ‘product update’
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Introducing Audience Data: the newest feature of Bitly Brand Tools that unlocks the value of social data

This was written for the Bitly blog by Vivin Williams, our VP of Product.

Our mission at Bitly is to empower marketers to make better decisions by providing insight into the connected world. We wake up everyday thinking of ways to help our users amplify their brand and drive deeper engagement with their audiences.

We are excited to launch Audience Data, the newest Bitly Brand Tools feature that provides marketers with a better understanding of the value of their social efforts.

Bitly Audience Data

In addition to the standard social engagement metrics that marketers already track, we now provide a view of the audiences brands are building as a result of social activity, across a brand’s owned and earned efforts.

A brand’s Bitly audience is composed of users who have clicked on the brand’s Bitlinks. This includes links:

  • Shared by the brand, whether it is on Facebook, Twitter, LinkedIn, any social platform, the brand’s website, or any other owned and paid media efforts, regardless of whether or not it points to content the brand owns.

  • Shared by other Bitly users anywhere across the internet that point to the brand’s owned content.

Brands can now use their audience to optimize marketing ROI and help tailor the right messages to a brand’s audience at the right time, as that audience moves from prospects to customers to advocates.

So, how can marketers take advantage of Audience Data?

Start encoding with Bitly today. By encoding with Bitly today, marketers are building the robust audience profiles that they can activate through the next set of Bitly tools.

What’s next for Bitly

Smart marketers know that the best marketing requires a deep, well-rounded understanding of a user, and the importance of using social media to reach and grow an audience.

Over the coming weeks, we will be rolling out additional tools for brands and publishers that will enable the ownership of audiences and the delivery of targeted messaging across all channels (Owned, Earned or Paid) and platforms (Social Media, Web or Mobile). By encoding Bitlinks now, marketers ensure they will have a robust audience to target in the future.

If you’re interested in learning more about Bitly Audience Data or how Bitly can help your brand unleash the power of the link, visit bitly.is/BuildingAudience. If you’re an existing Bitly Brand Tools customer, contact your Customer Success manager to learn more.

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Introducing 2-Step Verification for All Users

The post was written for the Bitly Blog by Dan Touchette, our director of product management. 

At Bitly, we’re dedicated to protecting the security of our free users and our Bitly Brand Tools customers. This dedication is the reason why we’re excited to announce the launch of 2-Step Verification as an enhanced security feature. We’ll be joining companies like Google, Twitter, Dropbox and Microsoft, among others, who have introduced 2-Step Verification for their users.

2-Step Verification adds an additional layer of protection to your Bitly account by sending and requesting a one-time security code upon login. With 2-Step Verification enabled, your account cannot be accessed unless someone knows your username, password and has control over your mobile phone.

Interested in setting up 2-Step Verification?

You can find the option to set up 2-Step Verification on the Settings/Security tab.

1) Click the “Enable” link under the 2-Step Verification header

2) Enter the phone number you would like to receive your security codes

3) Upon receiving the security code, enter the code to verify your phone number

If you have any problems accessing your account, you can reach out to your Customer Success manager or to support@bitly.com to disable 2-Step Verification.

When disabling 2-Step Verification, you will be asked to prove you have ownership over the account. For Bitly Brand Tools customers, you can see which sub accounts under your master account have enabled this extra security feature.

As a company committed to constantly improving the security of our products and our service, we’re thrilled to be able to offer this functionality to better help our users and customers.

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Unleash the power of Custom Bitlinks

We have recently rolled out some changes to Custom Bitlinks, which allow you to customize the back-half of your Bitlinks to extend your branding, tailor your messaging and increase engagement. We understand how valuable this feature is to our users, so we’ve redesigned this feature to make it even easier to create and share Custom Bitlinks.

Since rolling out the change, we’ve seen a 70% increase in the number of Custom Bitlinks created and a significant increase in the number of Custom Bitlinks being created per Bitly account.

Learn how to take advantage of this feature to start creating your own Custom Bitlinks! 

Custom Bitlinks

We’ve had customers and free users capitalize on the ability to customize their Bitlinks to announce deals, incentivize their links with calls-to-action and educate their audience about the content behind the Bitlink. If you’re a Bitly Brand Tools customer, you have your own unique namespace. This means you can use any word to create your Custom Bitlinks.

When you pair Custom Bitlinks with your Branded Short Domain, you have an unlimited number of branded link options for shortening and sharing. With Bitly Brand Tools, Custom Bitlinks are completely customizable: you can redirect your Bitlink to a new long URL or change the keyword associated with your Bitlink. Paired together, these powerful tools allow companies to extend their branding to the entire shortlink.

As a company that is committed to helping everyone unleash the power of the link, we will continue to unveil new product updates dedicated to improving Bitly for all our users. Stay tuned!

Interested in learning more about Branded Short Domains, Custom Bitlinks and Bitly Brand Tools? Click here to learn more.  

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Keeping shortlinks honest

This post was written for the Bitly blog by our product manager, Dan Touchette.

We recently rolled out a change to Bitly regarding customized keywords and Branded Short Domains. Users who shortened a link to a company’s website were formerly able to create free Custom Keywords and pair them with that company’s Branded Short Domain, making it appear as if the link was created by the company.

Despite previously limiting this capability, users could still manually replace one of our domains with a company’s Branded Short Domain and the shortlink would redirect to the page for which it was originally created. We are now preventing users from manually replacing our domains with a branded one.

We stopped supporting this ability because we understand the importance of the relationship between a brand’s identity and their Branded Short Domain. Now, when a user customizes the back-half of a branded shortlink, the Branded Short Domain will always be replaced with ‘bit.ly,’ ‘bitly.com,’ or ‘j.mp.’

Bitly doesn’t break links. It’s not just a mantra, it’s what we do. By keeping our links permanent, we maintain the integrity of our service and our values as a company.

As a result, we have chosen to support all shortlinks that were created in this way before this change was made. Going forward, if a user manually replaces one of Bitly’s short domains with a company’s Branded Short Domain, those links will not work.

Branded Short Domains are a way for companies to promote their brand and establish trust with their users. Bitly supports companies who want to better control their brand across all of their marketing channels. By preventing the ability described above, we reduce the risk to companies’ brands and prevent the unintended use of brand signals by people who do not own them.

We’re constantly working on ways to increase our security for those who entrust us with their links. At Bitly, we work everyday to make our shortlinks even more powerful and empower those who trust us with their links to take advantage of that power.

If you are a Bitly Brand Tools user and have questions about the change, feel free to reach out directly to your customer success manager. If you’re interested in making your links more powerful with a Branded Short Domain and Bitly Brand Tools, please reach out to brands@bitly.com.