Introducing Bitly for feelings!

For the past month we’ve been working on Bitly for feelings, our new bookmarklet tool in beta that allows you to express how you feel about the content you share, using bitly links. Instead of receiving a normal shortlink with ‘’ as the domain, we’ve created 11 custom domains to help you convey the many different emotions you can have towards online content.

bitly for feelings

Just watched a hilarious video? Why not share it with your friends using a ‘’ custom link? Want to share an in-depth article about the economy on Twitter? This might be a good time to use the ‘’ domain. Subtly hint at at items you’d love to have using ‘’.

custom shortlink

If you have already been using Bitly for feelings, you may have noticed some recent changes. We’ve heard a lot of great feedback from the community about what they’d like to see, and thanks to their insight we’re adding the ability to share your custom feeling shortlinks directly to Facebook and Twitter. We’re also adding two additional feelings: Sad (, which is pretty self explanatory, and NSFW (, for things that are more appropriate to view when you’re not in a professional environment.


You can install the bookmarklet by visiting where you will find simple installation instructions. Bitly for feelings is still in beta, so keep sharing your questions and ideas with us at support[at] We want to hear what you think!

And if you’re interested in learning more about the feelings people share, we are excited to announce that the data created by Bitly for feelings is freely available for anyone to use. New data is added every time someone clicks on a “feelings” link. As usage of Bitly for feelings grows, bitly will have one of the best data sets for online sentiment on the internet.  We want as many people as possible to benefit from the insights we get from this new offering.  Instructions on how to access the Bitly for feelings data are available on our public data page on our developer site. If you have any questions or comments about accessing this data stream please send them to api[at]