Posts tagged with ‘social media’
Introducing Audience Data: the newest feature of Bitly Brand Tools that unlocks the value of social data
This was written for the Bitly blog by Vivin Williams, our VP of Product.
Our mission at Bitly is to empower marketers to make better decisions by providing insight into the connected world. We wake up everyday thinking of ways to help our users amplify their brand and drive deeper engagement with their audiences.
We are excited to launch Audience Data, the newest Bitly Brand Tools feature that provides marketers with a better understanding of the value of their social efforts.
In addition to the standard social engagement metrics that marketers already track, we now provide a view of the audiences brands are building as a result of social activity, across a brand’s owned and earned efforts.
A brand’s Bitly audience is composed of users who have clicked on the brand’s Bitlinks. This includes links:
Shared by the brand, whether it is on Facebook, Twitter, LinkedIn, any social platform, the brand’s website, or any other owned and paid media efforts, regardless of whether or not it points to content the brand owns.
Shared by other Bitly users anywhere across the internet that point to the brand’s owned content.
Brands can now use their audience to optimize marketing ROI and help tailor the right messages to a brand’s audience at the right time, as that audience moves from prospects to customers to advocates.
So, how can marketers take advantage of Audience Data?
Start encoding with Bitly today. By encoding with Bitly today, marketers are building the robust audience profiles that they can activate through the next set of Bitly tools.
What’s next for Bitly
Smart marketers know that the best marketing requires a deep, well-rounded understanding of a user, and the importance of using social media to reach and grow an audience.
Over the coming weeks, we will be rolling out additional tools for brands and publishers that will enable the ownership of audiences and the delivery of targeted messaging across all channels (Owned, Earned or Paid) and platforms (Social Media, Web or Mobile). By encoding Bitlinks now, marketers ensure they will have a robust audience to target in the future.
If you’re interested in learning more about Bitly Audience Data or how Bitly can help your brand unleash the power of the link, visit bitly.is/BuildingAudience. If you’re an existing Bitly Brand Tools customer, contact your Customer Success manager to learn more.
If you’re a marketer for a retail brand, you’ve definitely spent long hours over many months strategically planning for the fast approaching Black Friday, Small Business Saturday and Cyber Monday. At this point, most of the hard work is done. However, smart social marketers know that their loyal customers and fans will be sharing their amazing offers all over the social web and are planning for a high-level of activity this week. Owning and monitoring this valuable content is imperative for branding and Bitly has an easy starting solution for marketers.
1. BRAND and CUSTOMIZE your links
Out of the billions of links being shortened at Bitly, the highest performing have two things in common:
They are branded with a branded short domain and
They are customized with a strong and unique call to action using a Custom Vanity Hash.
A major retail brand increased their click-through rate by approximately 500% after taking these two simple steps.
2. PLAN a strategy that understands your audience
You must understand when your audience is listening. Bitly Brand Tools allow you to identify the days and times your audience is most active through the Trend Report, easily accessible in the ‘Reports’ tab. Simply click on ‘Overview’ and then select ‘Trend’ from the dropdown menu. Review these days and times and plan accordingly.
Trend Report example:
3. REPOST exceptional offers and content multiple times
Remember: shortlinks have limited half-life, especially on Twitter. Reposting gives your offer the frequency needed to reach more of your audience. Brands who are hesitant about duplicating messages may change some of the language, keeping each post fresh.
Half-life of a link by social network
Twitter – 2.8 hours
Facebook – 3.2 hours
Direct (email/IM) – 3.4 hours
YouTube – 7.4 hours
4. TRACK your holiday campaigns separately from your regular content
By creating a sub-account for your holiday offers, you can track them independently and know the precise performance of each. Segment your reporting by creating sub-accounts with Bitly Brand Tools and easily generate a detailed report with aggregated analytics from all your holiday specific content.
Save yourself much needed time and look like a rock star when you show your boss specific offer data plus aggregated analytics across all of your content.
BONUS: Are you planning to share your content on several platforms? You can track the performance of each by creating multiple Bitly shortlinks for the same long link, then compare how each performs across social channels or when shared by different individuals.
Learn how to do this here.
Holidays are not the only time to take advantage of this strategy. It can be incorporated into your social media and paid advertising year round to promote new products, seasonal references or exclusive offers.
If you have any questions about your Bitly account, or just want to share your cool holiday branding strategies with us, feel free to reach out to firstname.lastname@example.org.
Interested in learning more about Bitly Brand Tools? Send an email to email@example.com.
We’re very proud that over the years the Bitly APIs have been used in hundreds of different web applications from Buffer to WordPress.
Connecting your Bitly account to other 3rd party platforms gives you the best of both worlds- you can use your favorite tools while still taking advantage of many great Bitly features.
For example, when you connect Bitly to a share tool like Buffer, the links you share from that platform will automatically save to your bitly account. This means you can track click count stats on these links, have your custom short domain attached, and your links will be stored in your Bitly account to find and share again later.
Interested in getting started? We now we have a list of API integrations along with their instructions to help you integrate Bitly onto your favorite social and analytics platforms.
Don’t see your favorite application? No problem! We are constantly updating and revising this list to incorporate more partners and keep it up to date. Have instructions on how to integrate your favorite application with Bitly? Please email us at support [at] bitly.com, and thanks for the tip!